• Worked on the design process from conception to delivery of new features, collaborating closely with engineering and product teams.

• Integrated a new use case into the B2B tool, enhancing functionality and value proposition from inception.

• Produced high-fidelity prototypes to validate user feedback and ensure alignment with user needs.

• Designed and implemented new features for the carbon emissions calculator, improving accuracy in calculating farmers' land use change and enhancing sustainability metrics.

As a strategic designer, I led the ideation and validation phases, shaping products and supporting venture developers in AI, content creation, and airline revenue management.

• Led discovery initiatives and sprints, generating new ideas for the venture funnel and defining clear priorities.

• Balanced user needs with business objectives to ensure effective product development.

• Conducted dozens of expert and user interviews, integrating insights through usability testing.

• Engineered and launched a landing page, confirming user desirability with over 230 sign-ups and a 20% conversion rate.

• Crafted customized design assets for social media platforms, driving 2.1K unique visits within two weeks.

• Created design assets presented to over 2000 users to evaluate customer interest within content creator communities.

• Collaboratively spearheaded with the engineering team to ensure the successful handoff and launch of new product websites from 0 to 1.

• Crafted marketing flyers and diverse resources for international campaigns extending reach to over 6+ countries.

• Generated a comprehensive suite of design assets for internal and external purposes.

AI business travel assistant.

Bookable content - travel content creator webshop.

Designed the landing page for product launch.