Denisse Urdaneta

Denisse Urdaneta

Designer in 🇩🇪 Berlin, Germany

About

Hola! I'm a designer with a background in psychology creating seamless and joyful experiences based on data.

Have an idea, or just want to chat? Let's talk

Work Experience

2024 — Now
Freelance
2023 — 2023
🇩🇪 Berlin
  • Worked on the design process from conception to delivery of new features, collaborating closely with engineering and product teams.

  • Integrated a new use case into the B2B tool, enhancing functionality and value proposition from inception.

  • Produced high-fidelity prototypes to validate user feedback and ensure alignment with user needs.

  • Designed and implemented new features for the carbon emissions calculator, improving accuracy in calculating farmers' land use change and enhancing sustainability metrics.

2022 — 2023
🇩🇪 Berlin

As a strategic designer, I led the ideation and validation phases, shaping products and supporting venture developers in AI, content creation, and airline revenue management.

  • Led discovery initiatives and sprints, generating new ideas for the venture funnel and defining clear priorities.

  • Balanced user needs with business objectives to ensure effective product development.

  • Conducted dozens of expert and user interviews, integrating insights through usability testing.

  • Engineered and launched a landing page, confirming user desirability with over 230 sign-ups and a 20% conversion rate.

  • Crafted customized design assets for social media platforms, driving 2.1K unique visits within two weeks.

  • Created design assets presented to over 2000 users to evaluate customer interest within content creator communities.

2021 — 2021
🇩🇪 Berlin
  • Collaboratively spearheaded with the engineering team to ensure the successful handoff and launch of new product websites from 0 to 1.

  • Crafted marketing flyers and diverse resources for international campaigns extending reach to over 6+ countries.

  • Generated a comprehensive suite of design assets for internal and external purposes.

Projects

2023

A flight bidding platform that solves airline seat overcapacity.

2023

AI business travel assistant.

2022

Bookable content - travel content creator webshop.

2021

Designed the landing page for product launch.

Education

2018 — 2022
B.A Psychology (Cum Laude) at Touro University Berlin
Berlin Germany

Speaking

Volunteering

2020 — Now
2022 — 2022
Volunteer at Design for Impact