
About
Hola! I'm a designer with a background in psychology creating seamless and joyful experiences based on data.
Have an idea, or just want to chat? Let's talk ✨
Work Experience
-
Worked on the design process from conception to delivery of new features, collaborating closely with engineering and product teams.
-
Integrated a new use case into the B2B tool, enhancing functionality and value proposition from inception.
-
Produced high-fidelity prototypes to validate user feedback and ensure alignment with user needs.
-
Designed and implemented new features for the carbon emissions calculator, improving accuracy in calculating farmers' land use change and enhancing sustainability metrics.
As a strategic designer, I led the ideation and validation phases, shaping products and supporting venture developers in AI, content creation, and airline revenue management.
-
Led discovery initiatives and sprints, generating new ideas for the venture funnel and defining clear priorities.
-
Balanced user needs with business objectives to ensure effective product development.
-
Conducted dozens of expert and user interviews, integrating insights through usability testing.
-
Engineered and launched a landing page, confirming user desirability with over 230 sign-ups and a 20% conversion rate.
-
Crafted customized design assets for social media platforms, driving 2.1K unique visits within two weeks.
-
Created design assets presented to over 2000 users to evaluate customer interest within content creator communities.
-
Collaboratively spearheaded with the engineering team to ensure the successful handoff and launch of new product websites from 0 to 1.
-
Crafted marketing flyers and diverse resources for international campaigns extending reach to over 6+ countries.
-
Generated a comprehensive suite of design assets for internal and external purposes.