About
As a director of creative services, operations, and strategist I've worked with global organizations to identify cross-functional synergies translating to longterm value.
I enjoy mentorship, coaching and team development. I am committed to understanding clients needs in order to build strategy, brand integrity, and support enterprise brands at scale.
Work Experience
Strategic thinker partnering with leaders across the organization to transform the creative process and working model with internal & external partners.
• Identify and implement new tools, develop efficient workflows enabling Marketing to scale quickly and keep pace with rapid growth within the business
• Develop strategy for implementing new workflow system leveraging Monday.com to set up automations and efficiencies within all of Marketing
Implemented efficient workflows, project and asset management, and resource allocation
• Executed project management systems enabling transition to Monday.com
• Developed cross-functional asset management hubs for Sales collateral, Brand assets, etc
• Management of Creative team consisting of designers and copywriters.
• Build framework to ensure Field Ops teams reduce redundancies and duplication of efforts spanning all initiatives
• Support organization of 500+ Field Ops teams across the globe
• Develop framework to support global virtual team’s dedicated to supporting cross collaboration on 25+ key initiatives
• Lead initiative to create executive level capacity and demand dashboard
• Kick-off development of automated QBR for Operations managers
• Responsible for increasing adoption in all regions of local project dashboard
• Ensure communication with HR, Finance, Global Support, Global Automation, and Partnership teams to ensure all teams have visibility into Operations initiatives.
• Drove concept and design for the development of various internal/external resources and brand materials, including traditional, online, and social media marketing campaigns as well as innovative infographics for data reports, case studies, and e-books.
• Completed corporate website reskin and other rebranding projects following acquisition of Buddy Media by Salesforce.com.
• Spearheaded and led in-house Photoshop training courses.
• Delivered cost/time savings and increased productivity on projects by creating a set of templates for a unified approach across all recurring materials, including e-books, email banners, and case studies.
• Designed wireframe and intranet site for sales team resources as well as championed and gained buy-in for the development of internal campaign posters to build awareness.
• Converted brand aesthetic into functional design solution for social media use; in one instance, received the 2011 Forrester Groundswell Award in the category of Business to Business: Spreading for L’Oreal USA Professional Facebook tab.
• Reviewed manuscript, photo, and art specifications to produce new design and layout solutions.
• Orchestrated and maintained award-winning Cross-Disciplinary Leveled Reader program from concept through final product
• Received 2007 Second Place for Ancillary Series in School Publishing at the 21st Annual New York Book Show.
Volunteering
Deliver meals to elderly via the Meals on Wheels program at the Riverdale YMCA