Deepthi Jojy

Deepthi Jojy

UX/ UI Design Strategist, she/her

About

Experienced UX designer with over 4 years of developing digital products driven by human-centered design principles. Proven track record of translating design requirements utilizing lean ux methodologies into guided user experiences across industries.

Skills:

  • Application and Tools: Figma, Adobe Creative Suite, Sketch App, Miro, InVision, Zeplin, Axure, Balsamiq, Jira, Slack, Monday.com, Wix.com, WordPress, Google Sites, Microsoft Office Suite, Google Slides, Keynote

  • Design and Research: Accessible & Responsive design (WCAG 2.1), Enterprise UX Strategy, Design Systems, Usability Testing, Prototyping, Sitemaps, Personas, Journey Mapping, Process Analysis, System Mapping, Service Design Blueprints

  • People and Processes: Design Systems Thinking, Feedback Critiques, Team Goal Planning, Workshop Facilitation

Contact

LinkedIn

Work Experience

2024 — Now
Senior Design Strategist at Seed Consulting Group
  1. Spearheaded UX strategy and research for sustainability-focused projects, conducting user research, content audits, and journey mapping to understand needs, boost engagement, and align with business goals and technical constraints.

  2. Drove cross-functional collaboration and integrated stakeholder insights to ensure design consistency across platforms.

2023 — 2023
UX Designer at Schneider Electric
  1. Led the UX/UI redesign of an API documentation portal, focusing on usability enhancements, content structures and information hierarchies that improved user engagement and operational efficiency.

  2. Worked closely with engineering teams to implement design changes and rigorous testing protocols that validated designs, resulting in a 45% adoption rate and significantly enhancing user interaction and adoption.

2021 — 2022
Visual Design Consultant at Deloitte Digital
  1. Managed and implemented extensive design system for a federal government agency, ensuring high accessibility and consistent user experience across multiple platforms, reducing user support queries by 70%.

  2. Created a design system management using Invision, deploying extensive documentation, including design patterns and brand guidelines across platforms, to foster design consistency and adherence to best practices among the design team.

  3. Developed and conducted a training session on design systems, with 200+ designers in attendance.

2019 — 2021
Visual Design Analyst at Deloitte Digital
  1. Designed an interactive platform to facilitate communication among patients, providers, and healthcare professionals, incorporating accessibility features that led to a 40% reduction in clinic visits and improved medication adherence.

  2. Actively participated in agile sprint planning and execution, ensuring seamless integration of user feedback into rapid prototyping cycles.

Education

2022 — 2024
MS in Experience Design at Northeastern University
Boston, Massachusetts
2015 — 2019
B.Des in Fashion Communication at Symbiosis Institute of Design
Pune, India

Projects

2024

(Service Design & UX Research)

An official guide that eases the complexity of homebuying for first-timer buyers in Boston

2024

(Systems Thinking & Service Design)

How to address the transportation and mobility needs of people with disabilities living in urban, suburban, and rural communities around the world?

2023

(Service Design)

Air travel service for unaccompanied minors

2022

(UX Research + Design)

A semi-digital signage system guiding drivers during street parking

Certifications

2024 — 2026

Credential ID: 001697903
Skills: Facilitation