David Reina

David Reina

Strategic Thinking in Barcelona


A simple human being driven by curiosity, wandering in a quest for meaning and balance. As a strategic thinker, I believe in thoughtful and conscious business. Teams with a higher purpose, a strong culture and a holistic point of view. I am interested in a humanist and philosophical approach to brands.

Side Projects


Mure is an independent online shop with less, but better. Our philosophy is simple: we value quality over quantity. In a fast and noisy world, we admire calm and silence, good design and carefully made things.

We curate a purposely reduced selection of objects. Our collection is an appreciation of simplicity, quality and aesthetics. Things that bring balance and joy to the everyday. Things to love and share.

Work Experience

2022 — Now
Lead Strategist at Mucho
2022 — Now

Studio Lenzing is a Hamburg-based minimalist product design studio focussed on making better user experiences and interfaces. With a philosophy rooted on Good Design, the studio stands for long-lasting, well-thought and thoroughly crafted design.

Leander and Malte offered me to join the team to bring strategy to their over-the-top design craft. As a strategist I feel extremely lucky to be able to work with such a quality-driven design team. From research to concepts, and from concepts to products, together we aim for better, more conscious and meaningful design. As well as building a considerate design practice along the journey.

2015 — Now
Strategic Thinker at David Reina
2020 — 2022

After a long time collaborating with the Strategy Team as a Brand Strategist, I joined the crew as a Strategy Lead. I work hand in hand with Strategy Director Joan Picanyol to support the Strategy and Design teams at Mucho in making companies visionary, brands meaningful and design inspiring.

2016 — 2018

NYTT is a design and branding studio. They work for independent and established brands, with a strong focus on art direction and visual design.

During my time at the studio I brought thought to brand strategies for clients and the studio, while contributing to a more holistic view of projects and customer relationship.

2015 — 2016

Button is a technology agency emerged from the transformation of a computing company with more than 20 years of experience.

The CEO challenged me to translate his vision for the future. Together we redefined the company, shaping a new brand and a strategic direction. We brought design in and laid the base for an open and proactive culture.




Studio Lenzing