David Pfluger

David Pfluger

Brand direction & design systems


Senior Global Creative Director for Burton Snowboards, now building brands for startups.

Over a decade of leadership at Burton Snowboards: Elevated and redefined the brand with distinct creative direction that continuously challenges mainstream trends.

  • Startup Brand Architect: Transform startups by developing foundational brand identities, narratives, and design systems from the ground up.

  • Comprehensive Branding Expertise: Skilled in creating brand manifestos, mood boards, visual storytelling, packaging, retail and digital design, social media content, event themes, and promotional materials.

  • Visual and Narrative Cohesion: Crafts compelling brand stories through thoughtful design and photography.

  • Specialized Talent: Valued for the ability to construct immersive brand worlds without conforming to industry norms.


Antwerp, Belgium
  • Delivered a keynote presentation titled "Creating a Brand Operating System" to a full audience.

  • Shared insights on brand building methodologies and strategies.

  • Engaged with industry professionals and expanded professional network.

Work Experience

2023 — Now
2019 — 2020
Burlington, Vermont

Shaped the global creative vision for the Burton brand. Translated business initiatives, strategic marketing objectives, and customer insights into creative directives while governing brand cohesion across the entire customer experience. Provided leadership and direction to team of Creative Directors, Art Directors, Copywriters, and Production Designers, while maintaining high standards for talent and performance.

2017 — 2019
Burlington, Vermont

Led the team of Art Directors, Designers, and Copywriters to continually re-imagine seasonal GTM brand and product storytelling. Helped lead the transformation from a winter-focused to year-round globally recognized outdoor brand.

2014 — 2017
Burlington, Vermont

Established the visual style for the brand, with extensive experience in content-creation directing photo-shoots with professional athletes across the world. Oversaw the design and development of global DTC campaigns, advertising, digital, social, print, direct-mail, and retail marketing initiatives from concept to delivery.

2008 — 2014