David MacIsaac

David MacIsaac

Senior Designer in Internet, USA


Shoe Branding for Atoms Model 001 at Atoms

The project that set off my desire to rebrand sneaker start-up Atoms was actually the need to put the name of the company on its next-gen shoe in a tasteful and legible way. Most notable, the new logomark is rendered in void (“punched out”) on the bottom of the outsole, and blends better with the randomized holes surrounding it.

Atoms Logo Redesign at Atoms

Logo designed for Black Phoenix Games, a distributed game studio with a sleek new dark sci-fi IP in the works.


Cargo is an intuitive site building platform for creative professionals. It’s been around since 2010, and in 2017 we launched a completely reimagined version of everything. I worked on many things as part of the team — from the admin UI, to the market-facing homepage and blog, to new site templates — and I’m proud that many of those things are still in-use.

Work Experience

2009 — Now
2021 — 2022
2019 — 2019
2012 — 2018
Los Angeles, CA

Cargo is a professional site building platform for designers and artists.

My responsibilities included everything from UI/UX design, building Cargo sites with strategic partners, creating the templates people start their sites with, producing graphics, videos, newsletters, and interface elements, and much more.

The biggest project completed during my tenure was developing the entirely new and upgraded second version of the platform — aptly named Cargo 2.

2010 — 2011

Worked with Alex Haigh on the second, upgraded iteration of his unique font foundry which partnered with some of the most renowned designers and studios of the time — such as Non-Format and Alex Trochut — to release their bespoke fonts.

2010 — 2011