For Dharma, I conducted research to identify the main key points and worked on design, graphics, typography and components.
About
Dharma is a pioneering project aimed at revolutionising decentralised technologies. With a focus on ethics, community, and decentralisation, Dharma offers an innovative platform where users can seamlessly deploy smart contracts from various EVM chains, all without incurring any charges.
I work in sprints, ensuring full transparency for our clients. Here's how I crafted an innovative website in just four sprints:
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During the first sprint, I explored Web 3 network technologies, sought design inspiration, and assessed competitors' strengths. By the end of this sprint, I had an approved sitemap and had created content for the main pages.
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In the next sprint, I developed several style directions, and after a review, we chose one. I then finalised the Home page, incorporating all necessary visual elements.
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Following this, I planned out all animations and proceeded to create the About Us, Funds, Docs, and Whitepapers pages.
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In the final sprint, I detailed how the Dharma network functions on the First page and prepared everything for the development stage, from mobile to desktop versions.
The end result was a high-quality, cross-platform website
Copywriting
Dharma is a unique network in its field. I developed a tone of voice that highlights this technology in the Web3 dimension.
Typography
The primary font utilised for the project is Neue Haas Grotesque Display Pro, complemented by Yosefka Medium Extended as the secondary font for all components.
Together, they embody the core company values and aesthetic vision.
Color Scheme
Competitors often use minimalist websites with predominantly dark color schemes. To make the brand stand out, I used more white, with acid yellow and pink as accent colors, representing joy, happiness, energy, love, and kindness.
Result
The project was successfully completed, achieving all goals. The website is cross-platform and stands out from competitors in the niche.