
Dan Wall
Crypto-native Product Desginer
Work Experience
Lead design at the professional trading platform for DeFi, delivering end-to-end features that have driven $250B+ in trading volume over the past 12 months.
Key projects include Core Trading, Simple Perps, Isolated Margin, Instant Market Listings, MegaVault, Bridging/Migration, Onboarding, Staking, Prediction Markets, an Affiliate Program, and more.
Owned the end-to-end user experience at Burrata.
Collaborated closely with the founders on new product strategy.
As the first design hire at Craft, I built the company's Enterprise SaaS product from the ground up. This product now accounts for 90%+ of revenue and empowered Craft to raise a $45M+ in venture capital.
Created Craft's first design system for multiple UIs (web, mobile, email) and collaborated with engineers to create reusable components.
Conducted market and user research that informed MVP release of the platform.
Delivered design concepts that drove alignment between founders and contributed to investor conversations.
Advanced through Morgan Stanley's Analyst Rotational Program.
Spent most of my time working in Credit Derivatives, where I resolved trade-related issues by collaborating with trading desks, sales teams, portfolio managers, prime brokers, and other external counterparties.
Designated as a top-performing Product Specialist in the country and won multiple sales-related awards.
Provided fun and educational experiences for customers that represented Tesla's brand values.
Education
GPA 3.7/4.0
Features
Figma (main design tool)
Linear (team tasks and bug submits)
Slack (communication)
Notion (documentation)
Loom (recordings)
FigJam (wireframes)
Webflow (landing and marketing pages)
Framer (websites and animations)
Storybook (reusable component library)
FullStory (recorded user sessions)