Dan Seplovich
Product Design + Web Development in Barcelona, He/Him
About
Hey, I´m Dan – a product designer and webflow developer based in Barcelona.
While initially pursuing a business and engineering career, the intersection of design, technology, and people is what drove me into the product design space.
Currently, I'm at Nacar Studio working with HP´s Advanced Design team – a research and development unit dedicated to validating new revenue drivers for the Silicon Valley giant. I've also designed experiences used by people across the globe on HP's e-commerce site.
I´m passionate about sharpening my design craft and am keen on solving complex problems that exceed user needs and are directly tied to strategic business goals.
Between the hours of 5pm-9am, I build marketing websites for small business. When I'm away from screens you might find me with a camera in my hand, cycling around Catalunya, traveling to find good waves, or having a vermut with friends in a plaza around Barcelona.
Work Experience
Building visually stunning and technically sound marketing websites for clients in various industries
🌱 Led the conceptualization of three 0–1 AI driven products with the goal of driving new lines of revenue for one of Silicon Valleys oldest companies. Secured client buy-in on both projects.
📈 Designed solutions that increased conversion rates by 12% for a printer, ink, and paper subscription plan on HP´s e-commerce site
🕸️ Developed marketing websites for clients across healthcare and fashion industries
🤹♂️ Managed multiple client projects at a time with aggressive deadlines
👓 First design hire. Designed software that empowers independent eyewear retailers to thrive in the digital age.
📈 Increased average order value on optical products by 6% and patient capture rates by 10%
🕰️ Saved optical staff an average of 15 minutes per patient by allowing them to pre-select frame shapes online prior to their optical appointment
Projects
⭐️ One of eight teams accepted into a San Luis Obispo accelerator program that provides companies with $10,000 of equity-free financing, lead mentors, and weekly workshops designed to help students launch their businesses
Imperium enables you to work from anywhere
Education
A hands-on and project-based course where I was able to work with local design agencies, hone my skills in web development, build mixed reality experiences, and learn a lot from my classmates from around the world.
Studied Industrial Design and Technology. Learned to learn by doing.