About
As a leader and designer, I strive to establish empathy for both the people who make and the people who use the products I help to create. With an unwavering focus on the user, I combine design thinking, user research, and experience strategy to create user-centric products.
Contact
Work Experience
- Developed structure for app development using storyboarding to prioritize features and organize design goals by epics resulting in more efficient design sprints
- Structured a hierarchy for information architecture utilizing extensive research and insights into user groups resulting in a strong understanding of the app’s organization
- Assisted project manager in interviews with potential users to better understand user needs resulting in prioritization of more desired features
- Gathered and analyzed financial statements to create presentations, and one-pagers for potential investors resulting in three successful partnerships and an increase in over 50 clients
- Headed the marketing and management of a new digital product and successfully onboarded over 25 clients to the platform
- Wrote copy, designed creative, and analyzed results of Facebook Ad campaigns for various clients resulting in an average of 20 new leads to clients each month
- Planned and assisted in executing international conferences in New York, Glasgow, and Boston resulting in increased awareness of our product suite by 30+% and heightened global understanding of our technology.
- Redesigned website pages and altered metadata to increase SEO performance by over 40% resulting in significantly more qualified website leads.
Projects
A mobile & web app tackling fast furniture, furniture waste & homeware accessibility.
Redesigning Critter Care's homepage and donation page, as well as the donation form.
A prescription delivery app to help individuals stay on track with their medications.
Improving customer loyalty as Unbounce introduces new products and features.
Analyzing & improving the usability of playlist editing flow on the Spotify iOS app.
Education
Activities and societies: - Mentee in the competitive Brand Management Mentorship Program (BMMP)
- Member of UBC Marketing Association from 2015-2017
- Orientation Leader and Senior Orientation Leader for various new student orientations
- An active participant in many UBC intramural sports teams
A 6-month study in Leuven, Belgium
Activities and societies:
- STUK Arts and Culture Society Member
- Volunteer at Pangea International Student Lounge
Courses:
- Sociology of Popular Culture
- Social Marketing
- History of The Low Countries
Certifications
- Create content that educates and nurtures leads through their buyer's journey.
- Offer relevant content and lead nurturing experiences to leads and customers.
- Optimize your marketing processes using automation strategies and AI tools.
Awards
The OIS Award recognizes my strong academic achievement and extracurricular contributions in addition to being one of the top international students admitted to the University of British Columbia’s Vancouver campus.
Volunteering
A student-led initiative with the purpose to create an interactive platform for contributing to the process of progressing a movement or cause, with the overall goal of creating a stronger community within those passionate about the cause.
- Created strategic partnerships with Mental Health clubs on campus and high ranking members of the Alma Mater Society (AMS) of the University of British Columbia (UBC) to help promote our platform
- Assisted with the ideation process for the app wireframes and UI/UX
- Worked with the UBC president and UBC AMS to get lights strung across campus during the grey winter days in an attempt to decrease the negative effects of seasonal depression and school stress