Daniël van der Winden

Daniël van der Winden

Partner, CDO at Bakken & Bæck in Amsterdam, NL, he/him

About

I work for Bakken & Bæck, a tech-driven design studio. Having set up our Amsterdam office in 2015, I am now a Partner and CDO. Currently, my focus is primarily on our company's Product Design team and work. It's my responsibility to make sure we build the best team, land great projects, and deliver world-class work in collaboration with the other disciplines under our roof.

In my role as Partner, I take part in defining the general direction and strategy of the business.

Teams

Current
Bakken & Bæck

Projects

2022
Office Extension • BB AMS

Extending our Amsterdam office to allow us to grow from 12 to 20 people, and to accommodate for a more hybrid way of working.

We worked together with SPACON&X on its design, and all renders were created by them.

+9
2022

The rest of the (stellar!) team did the heavy lifting; I was only involved with editorial work on case studies, provided some guidance to the design team where necessary, and helped out doing QA.

2021

Conceptualised, prototyped and designed a feature for Zenly.

2021

Designed and prototyped web-based design and simulation tools for warehousing.

2021

Involved with strategic & design work regarding the ERB crowdfunding campaign and temporary website.

+1
2021

Copywriting for the Studio iOS app.

+1
2021

Project lead for the new website, in collaboration with their team.

+2
2020

In collaboration with Pexip we designed Pexip Room, allowing people to join Pexip meetings using Logitech hardware.

We implemented Pexip’s privacy-first approach to software design, and designed the software for Logitech's Tap device based on Android's Material Design language.

+2
2020
Pexip (web, iOS, Android)

Led design on Pexip's web, iOS and Android apps—still under wraps.

2019

Involved in the early stages of the project – a joint venture between Bakken & Bæck, Orkla and Æra – I was involved in strategic decision-making and acted as its project lead from our side for a period of time.

+3
2019

In collaboration with SPACE10, the subscription-based office interiors concept Circle went from a speculative idea to a new business venture.

+1
2018

Collaborated closely with Kvistad to refurbish the BB Amsterdam office. Photos by Tekla Evelina Severin.

+7
2018

Helped organise the 2018 edition of our weird, one-day conference.

+4
2018

Designed the first version of the Coinbase Custody platform and its website in collaboration with their internal team.

+1
2018

Designed Toshi, later integrated into Coinbase Wallet.

+1
2017

Website and identity refresh for expo.io.

2016

Collaborated with Bobby Goodlatte and Sean McCann to design a publishing platform & crowd-voting tool for political debate.

+1
2016

Designed the last version of the Wake website and an Apple TV app.

+4

Writing

2022

An essay on moviegoing; an ode to experiencing the incredible intimacy of seeing films in a movie theatre.

+1
2022

An essay on the decline & revival of the personal website.

Side Projects

2023

Our house was built in 1907 or 1908, and we will slowly bring parts of it up to modern standards. This page highlights our thinking as we designed an aspirational version of the ground floor.

Sketches and renders by HALLSTEIN.

+4
2023

One brief book recommendation, once every month. For me, it is an exercise in writing – briefly – about what I read. For you, hopefully, a place to find a surprising and enjoyable book.

+1
2022

A first version of my new, personal website. Reimagining it has lingered in my mind for more than a year. I designed and built it with Framer Sites over the course of a few days.

+5
2017

Designed & built a portfolio website for Thomas & Jurgen, a graphic design studio based in Rotterdam, the Netherlands.

+2

Features

2023

For “The Future Issue” of Creative Review I said a few words about notifications, and how we can design hardware and software to accommodate for a calmer relationship with our devices.

+2

Work Experience

2019 — Now
Partner + CDO at Bakken & Bæck
Amsterdam, NL

As a Partner, I am involved in strategic decision-making concerning the general direction of the company. As CDO, I focus on our Product Design work and team—from securing projects, to hiring new team members; from elevating our reputation externally, to enabling Product Designers to do their best work.

2015 — 2019
Product Designer, Head of BB Amsterdam at Bakken & Bæck
Amsterdam, NL

A Product Designer at heart, I've worked on many digital products for a variety of organisations—from small startups to well-established companies. My contribution as a Product Designer is holistic, and I'm comfortable seeing a product through from start to finish. From defining its strategy to crafting prototypes, and from testing assumptions with users to the eventual launch—I've guided many clients, through many kinds of processes. I sweat the details, but make sure everyone understands the bigger picture.

When I joined Bakken & Bæck, I was tasked with starting an Amsterdam office and gaining a local foothold. Since then, I've dealt with everything that comes with running a company.

I've hired designers, engineers, writers, and more, building a multi-disciplinary team of up to 20 people. Honing my own approach to people management I've mentored designers and other team members. Helping the company take root within the country, I am partially responsible for how we're perceived here: by the design community, and by our potential customers.

2014 — 2015
Designer at Fabrique
Amsterdam, NL

Worked on web-based projects for the Rijksmuseum and Van Gogh Museum, amongst others.

2014 — 2014
Designer (intern) at Bakken & Bæck
Oslo, NO

Graduation internship at Bakken & Bæck, focused primarily on product design for a (mobile) personal finance app, and an accompanying thesis for my BA in Communication & Multimedia Design.

2013 — 2013
Designer (intern) at Fabrique
Amsterdam, NL
2010 — 2012
Front-end Developer at Faster Forward Interactive
Bergen op Zoom, NL

Part-time.

2010 — 2010
Front-end Developer (intern) at Faster Forward Interactive
Bergen op Zoom, NL

Volunteering

2023 — Now
Volunteer at Agroforestry (Amsterdam Forest)
Amsterdam

Contributing to an Agroforestry project in the local forest, initiated by the municipality of Amsterdam, by planting trees, herbs, and vegetables.

Awards

2020

Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.

2016
Service (Silver) from Dutch Interactive Awards

For the new website of De Key, a Dutch housing association.

Education

2010 — 2014
Communication & Multimedia Design (BA) at Avans Hogeschool
Breda, NL

Contact

Twitter
Letterboxd
Oku
Website