About
Designing tools for writers, journalists and publishers at Ghost.
Making TRANSCRIPT (magazine), and writing about books I love on Trema.
Previously, at Bakken & Bæck, I've designed software for a variety of organisations, and over a period of nine years I helped shape the company into what it is today.
Side Projects
One brief book recommendation, once every month. Subscribe to receive them in your email inbox, or just pop by every now and again.
The first issue of a publication I've created together with Iris, TRANSCRIPT is a record of things—of hard conversations, falling objects, and pointless pilgrimages.
We designed, edited, wrote for and published issue one over the past few months. It contains a poem, a travellogue, a story and an essay, alongside beautiful visuals.
One-page website designed and built in Framer.
Newsletter subscriptions handled via Loops, and it uses payment links by Stripe.
A first version of my new, personal website. Reimagining it has lingered in my mind for more than a year. I designed and built it with Framer Sites over the course of a few days.
Designed & built a portfolio website for Thomas & Jurgen, a graphic design studio based in Rotterdam, the Netherlands.
Writing
A personal essay; a meditation on loss and the poetry of mistranslations, all based on one earth-shattering conversation at the oncologist's.
How I experienced an evening of shared, silent appreciation of music and art orchestrated by The Smile and director Paul Thomas Anderson.
An ode to experiencing the incredible intimacy of seeing films in a theatre.
On the decline & revival of the personal website.
Work Experience
As a Partner, I was involved in strategic decision-making concerning the general direction of the company. As CDO, I focused on our Product Design work and team—from securing projects, to hiring new team members; from elevating our reputation externally, to enabling Product Designers to do their best work.
When I joined Bakken & Bæck, I was tasked with starting an Amsterdam office and gaining a local foothold. Since then, I've dealt with everything that comes with running a company.
I've hired designers, engineers, writers, and more, building a multi-disciplinary team of up to 20 people. Honing my own approach to people management, I've mentored designers and other team members. Helping the company take root within the country, I was partially responsible for how BB is perceived here.
Worked on web-based projects for the Rijksmuseum, Van Gogh Museum and National Military Museum, amongst others.
Graduation internship at Bakken & Bæck, focused primarily on product design for a (mobile) personal finance app, and an accompanying thesis for my BA in Communication & Multimedia Design.
Part-time.
Projects
The rest of the (stellar!) team did the heavy lifting; I was only involved with editorial work on case studies, provided some guidance to the design team where necessary, and helped out doing QA.
Involved with strategic & design work regarding the ERB crowdfunding campaign and temporary website.
In collaboration with Pexip we designed Pexip Room, allowing people to join Pexip meetings using Logitech hardware.
We implemented Pexip’s privacy-first approach to software design, and designed the software for Logitech's Tap device based on Android's Material Design language.
Involved in the early stages of the project – a joint venture between Bakken & Bæck, Orkla and Æra – I was involved in strategic decision-making and acted as its project lead from our side for a period of time.
In collaboration with SPACE10, the subscription-based office interiors concept Circle went from a speculative idea to a new business venture.
Collaborated closely with Kvistad to refurbish the BB Amsterdam office. Photos by Tekla Evelina Severin.
Designed the first version of the Coinbase Custody platform and its website in collaboration with their internal team.
Collaborated with Bobby Goodlatte and Sean McCann to design a publishing platform & crowd-voting tool for political debate.
Features
For “The Future Issue” of Creative Review I said a few words about notifications, and how we can design hardware and software to accommodate for a calmer relationship with our devices.
Awards
Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.