About
I work for Bakken & Bæck, a tech-driven design studio. Having set up our Amsterdam office in 2015, I am now a Partner and CDO. Currently, my focus is primarily on our company's Product Design team and work. It's my responsibility to make sure we build the best team, land great projects, and deliver world-class work in collaboration with the other disciplines under our roof.
In my role as Partner, I take part in defining the general direction and strategy of the business.
Teams
Projects
The rest of the (stellar!) team did the heavy lifting; I was only involved with editorial work on case studies, provided some guidance to the design team where necessary, and helped out doing QA.
Involved with strategic & design work regarding the ERB crowdfunding campaign and temporary website.
In collaboration with Pexip we designed Pexip Room, allowing people to join Pexip meetings using Logitech hardware.
We implemented Pexip’s privacy-first approach to software design, and designed the software for Logitech's Tap device based on Android's Material Design language.
Involved in the early stages of the project – a joint venture between Bakken & Bæck, Orkla and Æra – I was involved in strategic decision-making and acted as its project lead from our side for a period of time.
In collaboration with SPACE10, the subscription-based office interiors concept Circle went from a speculative idea to a new business venture.
Collaborated closely with Kvistad to refurbish the BB Amsterdam office. Photos by Tekla Evelina Severin.
Helped organise the 2018 edition of our weird, one-day conference.
Designed the first version of the Coinbase Custody platform and its website in collaboration with their internal team.
Collaborated with Bobby Goodlatte and Sean McCann to design a publishing platform & crowd-voting tool for political debate.
Writing
An essay on moviegoing; an ode to experiencing the incredible intimacy of seeing films in a movie theatre.
An essay on the decline & revival of the personal website.
Side Projects
Our house was built in 1907 or 1908, and we will slowly bring parts of it up to modern standards. This page highlights our thinking as we designed an aspirational version of the ground floor.
Sketches and renders by HALLSTEIN.
One brief book recommendation, once every month. For me, it is an exercise in writing – briefly – about what I read. For you, hopefully, a place to find a surprising and enjoyable book.
A first version of my new, personal website. Reimagining it has lingered in my mind for more than a year. I designed and built it with Framer Sites over the course of a few days.
Designed & built a portfolio website for Thomas & Jurgen, a graphic design studio based in Rotterdam, the Netherlands.
Features
For “The Future Issue” of Creative Review I said a few words about notifications, and how we can design hardware and software to accommodate for a calmer relationship with our devices.
Work Experience
As a Partner, I am involved in strategic decision-making concerning the general direction of the company. As CDO, I focus on our Product Design work and team—from securing projects, to hiring new team members; from elevating our reputation externally, to enabling Product Designers to do their best work.
A Product Designer at heart, I've worked on many digital products for a variety of organisations—from small startups to well-established companies. My contribution as a Product Designer is holistic, and I'm comfortable seeing a product through from start to finish. From defining its strategy to crafting prototypes, and from testing assumptions with users to the eventual launch—I've guided many clients, through many kinds of processes. I sweat the details, but make sure everyone understands the bigger picture.
When I joined Bakken & Bæck, I was tasked with starting an Amsterdam office and gaining a local foothold. Since then, I've dealt with everything that comes with running a company.
I've hired designers, engineers, writers, and more, building a multi-disciplinary team of up to 20 people. Honing my own approach to people management I've mentored designers and other team members. Helping the company take root within the country, I am partially responsible for how we're perceived here: by the design community, and by our potential customers.
Worked on web-based projects for the Rijksmuseum and Van Gogh Museum, amongst others.
Graduation internship at Bakken & Bæck, focused primarily on product design for a (mobile) personal finance app, and an accompanying thesis for my BA in Communication & Multimedia Design.
Part-time.
Awards
Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.