Daniël van der Winden

Daniël van der Winden

I design software at Ghost in Amsterdam, NL, he/him

About

Designing tools for writers, journalists and publishers at Ghost.

Making TRANSCRIPT (magazine), and writing about books I love on Trema.

Previously, at Bakken & Bæck, I've designed software for a variety of organisations, and over a period of nine years I helped shape the company into what it is today.

Side Projects

Ongoing

One brief book recommendation, once every month. Subscribe to receive them in your email inbox, or just pop by every now and again.

2024

The first issue of a publication I've created together with Iris, TRANSCRIPT is a record of things—of hard conversations, falling objects, and pointless pilgrimages.

We designed, edited, wrote for and published issue one over the past few months. It contains a poem, a travellogue, a story and an essay, alongside beautiful visuals.

2024

One-page website designed and built in Framer.

Newsletter subscriptions handled via Loops, and it uses payment links by Stripe.

2022

A first version of my new, personal website. Reimagining it has lingered in my mind for more than a year. I designed and built it with Framer Sites over the course of a few days.

2017

Designed & built a portfolio website for Thomas & Jurgen, a graphic design studio based in Rotterdam, the Netherlands.

Writing

2024

A personal essay; a meditation on loss and the poetry of mistranslations, all based on one earth-shattering conversation at the oncologist's.

2024

How I experienced an evening of shared, silent appreciation of music and art orchestrated by The Smile and director Paul Thomas Anderson.

2022

An ode to experiencing the incredible intimacy of seeing films in a theatre.

2022

On the decline & revival of the personal website.

Work Experience

2023 — Now
Amsterdam, NL

Designing tools for writers, journalists and publishers.

2019 — 2023
Partner + CDO at Bakken & Bæck
Amsterdam, NL

As a Partner, I was involved in strategic decision-making concerning the general direction of the company. As CDO, I focused on our Product Design work and team—from securing projects, to hiring new team members; from elevating our reputation externally, to enabling Product Designers to do their best work.

2015 — 2019
Product Designer, Head of BB Amsterdam at Bakken & Bæck
Amsterdam, NL

When I joined Bakken & Bæck, I was tasked with starting an Amsterdam office and gaining a local foothold. Since then, I've dealt with everything that comes with running a company.

I've hired designers, engineers, writers, and more, building a multi-disciplinary team of up to 20 people. Honing my own approach to people management, I've mentored designers and other team members. Helping the company take root within the country, I was partially responsible for how BB is perceived here.

2014 — 2015
Designer at Fabrique
Amsterdam, NL

Worked on web-based projects for the Rijksmuseum, Van Gogh Museum and National Military Museum, amongst others.

2014 — 2014
Designer (intern) at Bakken & Bæck
Oslo, NO

Graduation internship at Bakken & Bæck, focused primarily on product design for a (mobile) personal finance app, and an accompanying thesis for my BA in Communication & Multimedia Design.

2013 — 2013
Designer (intern) at Fabrique
Amsterdam, NL
2010 — 2012
Front-end Developer at Faster Forward Interactive
Bergen op Zoom, NL

Part-time.

2010 — 2010
Front-end Developer (intern) at Faster Forward Interactive
Bergen op Zoom, NL

Projects

2022
Office Extension • BB AMS

Extending our Amsterdam office to allow us to grow from 12 to 20 people, and to accommodate for a more hybrid way of working.

We worked together with SPACON&X on its design, and all renders were created by them.

2022

The rest of the (stellar!) team did the heavy lifting; I was only involved with editorial work on case studies, provided some guidance to the design team where necessary, and helped out doing QA.

2021

Conceptualised, prototyped and designed a feature for Zenly.

2021

Designed and prototyped web-based design and simulation tools for warehousing.

2021

Involved with strategic & design work regarding the ERB crowdfunding campaign and temporary website.

2021

Copywriting for the Studio iOS app.

2021

Project lead for the new website, in collaboration with their team.

2020

In collaboration with Pexip we designed Pexip Room, allowing people to join Pexip meetings using Logitech hardware.

We implemented Pexip’s privacy-first approach to software design, and designed the software for Logitech's Tap device based on Android's Material Design language.

2020
Pexip (web, iOS, Android)

Led design on Pexip's web, iOS and Android apps—still under wraps.

2019

Involved in the early stages of the project – a joint venture between Bakken & Bæck, Orkla and Æra – I was involved in strategic decision-making and acted as its project lead from our side for a period of time.

2019

In collaboration with SPACE10, the subscription-based office interiors concept Circle went from a speculative idea to a new business venture.

2018

Collaborated closely with Kvistad to refurbish the BB Amsterdam office. Photos by Tekla Evelina Severin.

2018

Helped organise the 2018 edition of our weird, one-day conference.

2018

Designed the first version of the Coinbase Custody platform and its website in collaboration with their internal team.

2018

Designed Toshi, later integrated into Coinbase Wallet.

2017

Website and identity refresh for expo.io.

2016

Collaborated with Bobby Goodlatte and Sean McCann to design a publishing platform & crowd-voting tool for political debate.

2016

Designed the last version of the Wake website and an Apple TV app.

Features

2023

For “The Future Issue” of Creative Review I said a few words about notifications, and how we can design hardware and software to accommodate for a calmer relationship with our devices.

Volunteering

2023 — 2023
Volunteer at Agroforestry (Amsterdam Forest)
Amsterdam

Contributing to an Agroforestry project in the local forest, initiated by the municipality of Amsterdam, by planting trees, herbs, and vegetables.

Awards

2020

Fast Company named Bakken & Bæck as one of the World’s Most Innovative Companies in 2020, together with notable companies like Nike, Webflow and Form Us With Love.

Education

2010 — 2014
Communication & Multimedia Design (BA) at Avans Hogeschool
Breda, NL

Contact

Website
Newsletter
Twitter
Letterboxd
Oku

Teams

Past
Bakken & Bæck