
About
Creative designer with deep experience as a graphic, brand and typeface designer. Collaborative leader known for ability to communicate vision and strategy effectively with creative partners, programmers, senior management, agencies and decision-makers. Recognized for ability to build bridges and understanding between departments and teams while delivering creative with a high level of craftsmanship. Adept at creating insightful design solutions that support organizational culture, respect budgetary constraints and connect deeply with the target audience.
Work Experience
Report to the Chief Marketing Officer and am in charge of creating, maintaining the quality of, and completing creative deliverables such as print materials, web content, presentations, media, and marketing support collateral.
Brand Strategy and Design - Led the selection process for a brand strategy and design agency to complete a full rebranding of Reinhart, presenting findings to the branding committee and providing guidance during the selection process
Managed the relationship between the agency and the firm, ensuring that proposed designs met all requirements and specifications before presenting them to key stakeholders
Branding - Coordinate and maintain corporate branding across all firm advertising spaces, event sponsorships, swag, collateral, digital newsletters, website and four social media channels
Design and develop 120+ advertisements per year across 60+ print and online publications
I develop branding materials (such as event logos, handouts, brochures, etc.) for 20-30 events per year for firm-sponsored conferences, fundraisers, seminars, webinars, and internal events, including the annual firm retreat.
Packaging Design - Created packaging design for ADDY award-winning Reinhart Ale
Video and Podcasts - Plan, develop and run new video production element for the marketing department, producing upwards of 10-15 videos and podcasts per year.
Website Design and Development - In 2017, I led the complete redesign and redevelopment of the ReinhartLaw.com website in under 90 days, working closely with the marketing and IT departments
Implemented a new website with over 200 attorney bios, 15 practice areas, and 2,000 news and knowledge articles, transferring content to a new content management system
Improved website performance by reducing page loading speed by almost 10 seconds, adding on-demand PDF creation, and enhancing search functionality
Design race car liveries for NASCAR, IndyCar and International sports car teams.
Create supporting graphics for professional racing teams including uniforms, pit and staging areas, race car haulers, hero cards. Over 2,000+ race car liveries designed
Generate and provide 2D and 3D renderings for all graphic concepts for sponsorship proposals
Originating as a college capstone project, designed and art directed the motorsport brand for NOS Energy Drink used in World RallyCross, Drift Racing, and the primary livery for Kyle Busch’s 2009 NASCAR championship winning season
Designed The Stinger, a race car that commemorated the 100th anniversary of the Indianapolis 500 (Seasonally featured in the Indianapolis Motor Speedway Museum from 2011–2016)
Independent graphic designer that worked with clients across a variety of B2C and B2B businesses, creating brand identities and developing bespoke websites
Provided graphic design services including editorial and magazine design, vehicle wraps, identity design, marketing collateral, and signage. Managed between 4-6 clients per month.
Coordinated all aspects of each project including writers, photographers and developers
Designed product packaging for a national food distributor, with adherence to USDA labeling. Packaging was used in grocery throughout the Upper Midwest and East Coast and the design was used as the foundation for use in new product lines and flavors
I managed project budgets by regularly tracking and updating financial information, including costs and profits. I also oversaw subcontractors, prepared estimates and proposals, and developed forecasting budgets and needs to ensure the success of each project. In addition, I actively marketed myself and my business to attract new clients and increase revenue.
Custom designed and developed WordPress websites for small businesses, ranging from simple solutions to complex ones featuring eCommerce, task automation, and user-friendly content management capabilities.
Co-founded with two colleagues to curate and publish a listing of antique stores and events throughout the upper Midwest
Designed layout and managed production of annual Junk Guide
Participated in marketing, social media, and sales efforts
Expanded business into physical storefront selling restored and repurposed items
Lead designer of Outdoor Design & Living Guide magazine with a circulation of approximately 15,000+ issues
Managed a team of four designers, photographers, writers and editors
Design lead on web project for Vanity department stores
Created seasonal online social media and web promotional graphics for
Vanity department stores
Integral member of design team that created complete brand for the
USHL hockey team Fargo Force’s inaugural season
Essential team member on 2009 IIHF World U18 Hockey Championship branding and promotion
In charge of the design and content of the MSUM Career Services website. Maintained and updated yearly graduate placement reports.
Education
Graphic Communications, Bachelor of Science in Digital Design & Bachelor of Science in Multimedia Design
Volunteering
Awards
Gold winner for web design on Four Corners of the World website
Gold winner for Reinhart Boerner Van Deuren website redesign
Packaging design for Reinhart's limited edition "Reinhart Ale"
”Reinhart Ale” won a Your Honor Award in the Promotional and Collateral Materials Category at the 2018 Legal Marketing Association (LMA) Awards. Reinhart was the only Wisconsin-based law firm to be recognized in the global competition which celebrated its winners today at the LMA national conference in New Orleans, Louisiana.
Gold winner for web design on Excira Media website