About
I'm Daniella Bock, a product designer focused on humanizing digital interactions through strategic and data-driven design solutions. Currently based in New York City.
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Work Experience
8 week bootcamp to build a functional product MVP with a cross- functional team.
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Collaborated with the product manager to define the problem space through extensive user research and surveys, uncovering key user needs and pain points.
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Facilitated feature prioritization with engineers, aligning user needs with technical capabilities to maximize product impact
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Lead collaborative design workshops with developers and product manager
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Implemented an agile, iterative design approach, leveraging user testing and feedback to continuously improve the product
E-commerce website for plant based food delivery service.
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Designed website for meal delivery service, transitioning from a direct client-to-owner ordering system to a scalable e-commerce website
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Improved online ordering efficiency and streamlined operations for business growth through collaborative stakeholder meetings
Personal website for running coach and personal trainer.
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Collaborated with client to define goals and requirements for their new website through initial discovery meetings
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Created a survey to pinpoint key information users seek when searching for personal trainers or running coaches, leading to a more user-focused design
Responsive redesign for a Directory for Durable Medical Equipment.
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Utilized market research and user interviews to uncover key insights into user behaviors and motivations when finding medical equipment
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Created wireframes, personas, high-fidelity mockups, and interactive prototypes, to articulate and convey interaction concepts and design ideas
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Redesigned three key website pages enhancing readability, accessibility, and navigation
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Conducted comprehensive competitive research to identify industry trends, emerging market players, and potential media opportunities for clients
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Designed compelling client decks with strategic media plans, campaign concepts, and performance projection
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Collaborated across creative and analytics teams for seamless campaign integration
Education
Golden Key Honors Anthropology