Daniela Nolasco

Daniela Nolasco

Product design in Barcelona, She/her

About

I was born in Mexico City in 1994. I have a degree in Visual Communication and have always been interested in design and illustration. It inspires me to travel, meet other people, experience diverse cultures, and learn languages. I enjoy product design, branding, and children’s illustration. I consider myself outgoing and sociable, able to accept both positive and negative feedback about my work. I plan for the future, set goals, and work hard to achieve them.

I work well under pressure with short delivery deadlines. I am well-organized, patient, and adept at working in a team. I have the ability to solve problems in an agile way and contribute ideas that improve the quality of products and internal and external processes. I am experienced and comfortable with remote team dynamics, processes, and tools (Slack, Zoom, etc.). I have been given the opportunity to work with clients around the world, managing projects and teams across different time zones.

Languages
Spanish, native
English, fluent
French, fluent

Work Experience

2023 — Now
UX Consultant at Inditex at Redbility
Madrid

Digital projects at Inditex from the analysis phase to conceptualization, product definition, delivery, development support and improvements.

Design and development of user interfaces for both web and mobile applications.
Collaboration in the development of user-centered design strategies.
Creation of user flows and UX maps to enhance navigation and usability.
Development of wireframes and prototypes to visualize and validate design concepts.
Assisting external teams in implementing and maintaining design systems.
Ensuring brand consistency across all digital interactions. Participation in design review sessions and contribution of creative ideas for product improvement.
Creation, documentation, and maintenance of design systems.

2013 — 2023
Freelancer at Freelance design

Product, brand identity, and editorial design.
Webflow and Framer development.
Creation of user flows and customer journeys.
Information Architecture.
Wireframing and testing.
Creation of design systems and prototyping.
Social media design.
Creation of commercial and corporate presentations.
Advertising campaigns.

2021 — 2023
Product Manager - UX | UI at Entren New Media
Barcelona

Product design.
Product management.
Webflow and Framer development.
Creation of user flows and customer journeys.
Information Architecture.
Wireframing and testing.
Creation of design systems and prototyping.

2018 — 2021
Graphic designer - Product Manager, founding member at Unocerouno - Design studio
Mexico City

Brand identity design, corporate manuals, catalog, product
and custom stationery.
Digital design for social media, labels, printables, banners, emailing, and flyers.
Creation of user flows and customer journeys.
Information Architecture - Wireframing and testing.
Creation of design systems and prototyping.

2018 — 2019
Graphic designer, project leader at Drafft - Galería Mexicana de Diseño
Mexico City

Curatorship for exhibitions.
Brand identity design and creation of graphic pieces, both printed and digital.
Design and layout of commercial and corporate documents.
Adaptation of digital formats for printing.

2016 — 2018
Creativity & strategy, project leader at Cadena + Asociados
Mexico City

Brand identity design and monitoring.
Conceptualization and creation of campaigns.
Commercial and corporate presentations.
Photography and retouching in Photoshop.
Supervise and plan printing press and process.
Contact with suppliers and customers.

2015 — 2016
Graphic designer at Archivo Diseño y Arquitectura
Mexico City

Poster design for exhibitions.
Design of official merchandise for the boutique.
Development and organization of working folders for inventory management.
Product and event photography.
Creation of digital content for social media.
Contact suppliers and preparation of quotes.

Education

2012 — 2016
Bachelor of Visual Communication at Centro de diseño, cine y televisión
Mexico City

Certifications

2020
UX | UI specialization from Codehouse Academy
2019
Editorial illustration from Centro de diseño, cine y televisión
2016
Script creation and publishing process for illustrated album from Ibby México
2015
Illustration and engraving from Centro de diseño, cine y televisión

Contact