About
really enjoy working with people
Projects
Led a team of three in an audit and rebrand for Toronto’s Waterfront BIA.
Redesigned the website, refined communication strategies, and launch assets, resulting in an exceptional 80% increase in brand engagement in Q4 of 2021.
Side Projects
Co-created a project based artist management and event production studio.
Secured and led partnerships with Notion, Remy Martin, Louis XIII, Greenhouse Juice, Nude Vodka, Jems, Botanist Gin, Ace Hill and More.
Co-founded a non-profit providing creative career resources.
Wrote all the articles with my co-founder pre Chat GPT.
Awards
Conceptualizing an immersive data visualization tool for climate action efforts. Led a team of 4 to build it in 1 day.
Work Experience
Steered and supervised a high-performing team, conducting foundational research to support the firm’s overarching thesis.
Crafted materials for a recent $100M Impact Fund, focused on clean tech and life science startups.
Designed and built the site on Squarespace.
Currently overseeing deal flow management and the implementation of new IMM processes, software integration, and data collection.
Created impactful sales documents, product pricing, and sales strategy, enabling successful expansion into France and Mexico, resulting in over $100,000 in new sales.
Collaborated with senior management and advisors on product pricing and sales strategy, optimizing revenue generation and market penetration.
Managed the product development of “Move Then Play,” addressing childhood obesity through play, including overseeing the patent application and grants.
Provided executive support to the CEO, managing calendars, meetings, and communications.
Implemented HR procedures and operational infrastructure for a successful rebrand. Conducted market analysis, established an affiliate network, and played a key role in securing a $2.9 million seed round.
Managed pro-bono trademark registration cases, due diligence, investor reporting, and grant applications.
Conducted a competitive landscape analysis, leading to the creation of new product features.
Compiled due diligence data, resulting in a successful angel investment round.
Developed brand guidelines and a Support Center. Initiated impactful messaging strategies across all customer touch points.
Architected operational infrastructure.
Developed learning curricula for 1000+ creatives. Increased student engagement by 60% in 2020.
Created partnership materials that facilitated successful collaborations with Microsoft, Twitter, Google, TD, and L’Oréal.
Designed and led development of the internal app.
Education
Specialization in Digital Strategies and Innovation
Minor in Digital Innovation and Entrepreneurship
Certifications
Credential ID 10581-2375082Credential