Throughout this text, I will use the term "design" as a broad definition of the human capacity to create new things. From physical objects to abstractions, such as forms of communication, connections, relationships, environmental impact, etc. We design everything.

We used to have significant undertakings that inevitably led to the greatest works of early civilizations. They provide us with a perfect example of what has the best basis for such an approach. One of the characteristics they possess is a sense of timeless design, with some of the greatest works still standing today.

## The Past

\
Let's take the [Egyptian pyramids](https://en.wikipedia.org/wiki/Egyptian_pyramids) as an example. Built more than 2,000 years ago, it is an enterprise with a clear vision, harmony, and precision that attracts the interest of people from all parts of the world. They symbolize the power of the civilization that existed at that time. Quality design created using a lot of energy and time is the definition of perfection. If we go through the basics of entropy, we see that the pyramids are one of the oldest examples of a work that endures even after all this time. The very thought of making something on such a large scale carried out by the generations that built it and that it has such an impact says a lot.

## The present

Thousands of years later, we have progressed enough to create more complex works. This was made possible by machines, technology, and the globalization of the entire industry. Access to various materials and mass production has led us to a reduced quality, even where there is no need for it - cheap hyperproduction. We can access all possible production methods but still recycle existing ideas.

Attached are a couple of vivid examples of our originality:

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFFCKMWrQ3AZpItDmAshNKsQtNjD3%2FqUmKtBNLMTYi6tNJvoV2%2F85fade8e-b79d-4642-9c1f-d81ce31b88e7.png?alt=media&token=d36d9fb0-b1e9-4cb5-b410-9ad7dbcc4ff5","id":"85fade8e-b79d-4642-9c1f-d81ce31b88e7","width":970,"height":600,"filename":"Image 1-min.png","type":"image/png","caption":"Almost two thousand years after it was built, the Pantheon's dome is still the world's largest unreinforced concrete dome.","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFFCKMWrQ3AZpItDmAshNKsQtNjD3%2FqUmKtBNLMTYi6tNJvoV2%2F1cc05148-4be8-4244-bd60-bea72b03d808.png?alt=media&token=542a08df-bf1a-41ba-bdee-b00e95359a01","id":"1cc05148-4be8-4244-bd60-bea72b03d808","width":970,"height":600,"filename":"Image 2-min.png","type":"image/png","caption":"The Capitol dome is made of cast-iron girders, plates, columns and ornaments.","border":false}]}
```

The chance that modern buildings remain where they are after two millennia is zero.\
\
Perhaps this is only the beginning of the end. Something similar to the [Paperclip Maximiser Theory](https://en.wikipedia.org/wiki/Instrumental_convergence), where, over the last few decades, we have seen exponential growth in the production of useless, unoriginal, and low-quality things. This phenomenon can be seen everywhere; buildings are just one example in a series. It happens with buildings, bridges, roads, houses, parks, interiors, clothes, screens, food, books, paper, words, thoughts, ideas, etc.

## The future

I can't see a middle ground, and I don't see a victory for just one side either. I only know that the lasting foundation must be based on a timeless approach to the design of everything around us, whatever form it takes. We can only have such a design if the foundation is sound. This way, we can build the system we could always have. High-quality, original, and long-lasting.

Design Entropy

Product Designer at TX Services

Designed a personal website emphasizing digital product design and creative solutions.

Personal website

Graphic Designer

• Redesigning DownYourHighStreet, one of the largest UK e-commerce applications, backed by Baymard research.
• Delivering high-fidelity designs to stakeholders and improving designs with practical feedback.

Freelance Product Designer

• Creating a website redesign for OROOK that supports its unique position in the construction environment.
• Bringing the recruitment process to a higher level while following the existing brand guidelines.
• Designing the new website aligned with the brand's identity while securing consistency across all devices and delivering the optimum user experience for all customers.

Freelance UI/UX Designer

• Developing digital strategies, visuals, and advertising campaigns for Philip Morris International.
• Designing billboards, exhibition stands, and brand products for the South-Eastern European market.

• Building a design system for autonomous drones focusing on easy usage and minimal user-drone interaction.
• Designing a tablet app that supports all drone features along with a scalable design guideline.
• Assisting the engineering team with the design components, documentation, and prototypes.
• Company marketing website design.

Product Designer

• Creating logos, patterns, brochures, posters, and illustrations. Focused on expanding knowledge in typography & branding.

Graphic Designer — Internship

• Working on projects lasting between 3-12 months for various clients, including blockchains, renewable energy businesses, and healthcare providers.
• Creating digital branding, functioning responsive prototypes, and Figma files ready for development.
• Conducting workshops for naming, brand and identity creation, information architecture, UX flows, and more.

• Designing icons, marketing products, and websites while testing design prototypes and collecting user data for future updates.

UX/UI Designer • Internship

• Working on the Archways to Opportunity (McD) app, The College Fair app, The College Confidential platform, the uCoach app, and The Product Studio.
• Designing web and mobile apps with a focus on creative and art direction.
• Researching design standards and collaborating on the user testing phase with multiple iterations.
• Participating in the complete design process, from information architecture and beta testing to organizing Design Ops workshops.

• Producing website visuals and conceptualizing ideas for landing pages and responsive screen sizes.

Web Designer

• Designing banners, posters, and digital illustrations for ALT campaign presentations for multinational corporations such as Coca-Cola, Fanta, Schweppes, and Somersby.

Danilo Ra

2023