Creative Direction

Effie Award

I was an exhibitor for my brand Rawrs, featuring apparel and custom made designer toys.

New York Comic Con

New York City Comic Con

I was a freelance creative director for Ogilvy NY where I concepted and executed The Model Factory, a campaign for IBM. That campaign ended up winning an Effie award for IBM/Ogilvy.

Model Factory Turns IBM from Outsider to Influencer

Dai Tran joins Brouillard

A speaking engagement with graduating seniors at the University of Michigan.

University of Michigan

* Worked on experience design for site launches of 3 different products

* Up-skilled peers in using Figma for efficiency and workflow

* Prepared and acted as intermediary between creative and development

VP, Associate Creative Director

· Led a successful rebranding effort with a custom illustration style
· Decreased customer acquisition costs by 10x through better branding and ads
· Coached and nurtured junior designers

Creative Director

· Managed a multi-disciplinary team to build the Cove brand launch
· Orchestrated/art directed creative deliverables across site, app and advertising
· Collaborated with marketing, product and research across all touch points

Vice President, Creative

· Conceptualized, pitched and executed an IBM campaign leading to a 22x ROMi
· Designed core UI and motion graphics support for the interactive film, Outage
· Work on both campaigns resulted in multiple industry awards

Freelance Creative Director

· Managed a team of up to 25 creatives 
· Guided digital campaigns for acquisition and customer retention
· Worked across departments and sister agencies on Verizon

* Conducted UI audit of Bentley's global websites and subsidiaries

* Found potential issues and diagnosed health scores for Bentley's websiteecosystem

* Provided design guidance to improve user experience through readability-and UI improvements

UX/UI Consultant

* Led the visual design creation for Global Airlines’ website launch, resulting ina successful inaugural release

* Designed user flows for signing up, booking, and purchasing within the GlobalAirlines App.

* Created and delivered functional prototypes to internal team

Product Designer

· Led a design team of 7 designers, art directors and animators.
·Collaborated with strategy, editorial and account on client initiatives
·Provided fresh design thinking to maintain client relations (Google, Qualcomm, Snap)

dai

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