dai
🙂

dai

Creative Direction in Brooklyn, NY, he/him

Make it fun

A year ago

About

Creative Director / Visual Product Designer

Exhibitions

2012
New York City

I was an exhibitor for my brand Rawrs, featuring apparel and custom made designer toys.

2011
New York City

I was an exhibitor for my brand Rawrs, featuring apparel and custom made designer toys.

Speaking

2020
Ann Arbor, MI

A speaking engagement with graduating seniors at the University of Michigan.

Features

2019

I was a freelance creative director for Ogilvy NY where I concepted and executed The Model Factory, a campaign for IBM. That campaign ended up winning an Effie award for IBM/Ogilvy.

Work Experience

2023 — Now
Remote
  • Conducted UI audit of Bentley's global websites and subsidiaries

  • Found potential issues and diagnosed health scores for Bentley's websiteecosystem

  • Provided design guidance to improve user experience through readability-and UI improvements

2023 — 2024
New York, NY, USA
  • Worked on experience design for site launches of 3 different products

  • Up-skilled peers in using Figma for efficiency and workflow

  • Prepared and acted as intermediary between creative and development

2023 — 2023
Product Designer at How Might We
NYC
  • Led the visual design creation for Global Airlines’ website launch, resulting ina successful inaugural release

  • Designed user flows for signing up, booking, and purchasing within the GlobalAirlines App.

  • Created and delivered functional prototypes to internal team

2022 — 2023
NYC

· Led a successful rebranding effort with a custom illustration style
· Decreased customer acquisition costs by 10x through better branding and ads
· Coached and nurtured junior designers

2020 — 2022
NYC

· Managed a multi-disciplinary team to build the Cove brand launch
· Orchestrated/art directed creative deliverables across site, app and advertising
· Collaborated with marketing, product and research across all touch points

2018 — 2020
NYC

· Led a design team of 7 designers, art directors and animators.
·Collaborated with strategy, editorial and account on client initiatives
·Provided fresh design thinking to maintain client relations (Google, Qualcomm, Snap)

2018 — 2018
NYC

· Conceptualized, pitched and executed an IBM campaign leading to a 22x ROMi
· Designed core UI and motion graphics support for the interactive film, Outage
· Work on both campaigns resulted in multiple industry awards

2013 — 2016
NYC

· Managed a team of up to 25 creatives
· Guided digital campaigns for acquisition and customer retention
· Worked across departments and sister agencies on Verizon

Education

2020 — Now

Contact

LinkedIn