Maximilian Dahl
Senior Product Designer in Hamburg & Kiel, Germany
Work Experience
At xChange, I joined as a Senior Product Designer, bringing valuable insights from my previous roles to improve the product division. Early on, I saw the need for an effective Design System. I initiated and led this project, quickly developing my role into a leading one.
My role included building, planning, and scaling the system but I also oversaw our second system designer and front-end developer. In just 14 months, we introduced and rolled out 'Compass', our Design System.
Compass improved system satisfaction by +16% while scoring 70 out of 100 reachable points and even more:
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General Satisfaction: 4.0 of 5.0 avg (+29%)
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Positive Answers: 3.7 of 5.0 avg (+41%)
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Figma Kit: 4.0 of 5.0 avg (+54%)
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Code Library: 4.0 of 5.0 avg (+31%)
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Efficiency: 4.0 of 5.0 avg (New Metric)
Compass is designed to be reliable and flexible and offers a user-friendly toolkit as well as comprehensive documentation, which greatly benefits our product organization.
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Leading Designer for Compass Design System
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Oversaw our Design System 'Compass', managing direct reports in Product Design and providing indirect supervision to Front-End Engineers.
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Successfully implemented Compass across our technology and product teams, improving system satisfaction by 16% in general and positive feedback by 40%: "The new system changed my life as a developer, it is so easy now!"
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Developed strategies for the design system to enhance scalability, flexibility, and innovation, focusing on user needs and speed.
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Additionally setup a complete work environment including a full functioning and measurable Jira Project, Sprint Board with agile communication
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Overhauled our Storybook approach for our Developers and created a general Documentation and Design System hub via Zeroheight.
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Quarter and later Trimester Reports with qualitative measurements were done to define Objectives and Key Results and measure progress.
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Senior Product Designer in Finance and Post-Accept Product Team
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Collaborated with the Head of Design to shape our product design strategy, team culture, and team development.
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Collaborate with our Product Manager and Engineering Manager to spearhead the Finance and Post-Accept Product Team
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Responsible for connected product design and alone contributor
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Focused on promoting a culture of iterative development, data-driven decision-making, and prioritizing user experience.
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Design Team Development
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Internal mentor for product design
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Served as the right hand to our Head of Product
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Contributor to our team development, hiring, and strategy
- Daily work is focused on solving problems of the XING's social feed. So, everything you see within the "Home-Tab".
- Collaboration with other feature teams in order to create a holistic and consistent experience.
- Close collaboration with our product team to enable XING's full portfolio to our users
- Constantly developing our newly launched service on all device levels
- Design and project management is part of my daily work
- Part of developing our team vision, mission, and OKR's.
- Introduced Figma as a global work tool to Xing as well as being a Figma advocate at Xing itself.
- Mentoring and coaching colleagues, juniors, and students.
- Fortunate enough to be part of merging the products of car2go and DriveNow to become SHARE NOW.
- Responsible Designer for the Department Acquisition Tribe (Web, Payment, Registration).
- Introduced a cross-product and department-wide Design Component System for Designers and Developers.
- Main Problem Solver for SHARE NOW Pass.
- Initiative Problem Solver for SHARE NOW Pre Booking and SHARE NOW Rewards.
- User Interface and Design Systems Advocate.
Besides my main role as a Product Designer to contribute and build solutions for our customer-facing application and business-facing service, I had the unique chance to find myself within a small group of people to build and apply a new design language, merge two applications (car2go and DriveNow) to continue and elaborate the given and awarded user experience to become SHARE NOW. Besides my daily work as Product Designer, I had the chance to build a newly founded Product Team from scratch in collaboration with the Product Owner, recruit and hire a Working Student, and further part to grow our Product Design Team.
Responsible for User Interface- and User Experience Design within the company. Built and created several products (web, native app) for long-term and new acquired customers. Advocate and cultural advisor for Design Thinking. Part of a new formed Digital Transformation Team with the goal to acquire new markets.
Volunteering
Recurring speaker for Master Media students
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