Dacher Ponce Sigler

Product Designer in Madrid

About

Hi There!
I’m a product designer and product maker. My background in graphic design, development and marketing has been instrumental in shaping my skills. My multifaceted journey ensures that I not only design but also craft solutions that resonate, engage, and make a lasting impact.

Awards

2019

Grand Prize for design and communication, for the "Internet on the Mobile" Campaign from Cuban Association of Social Communicators

2016

Nomination and recognition at the 1st Havana Design Binal 2016 for the mobile application "AndoHappy". from National Design Office, of Havana

2014

Design and editorial development of the volume "UNIVERSE" of the encyclopedia "1000 QUESTIONS 1000 ANSWERS" for the Ministry of Higher Education. from Ministry of Higher Education, of Havana

2012

Design of the Signage Manual for the Havana Zoological Garden "La Edad de Oro". ONDi Design Award Mention. Student Project Category. from Higher Institute of Design, of Havana

Work Experience

2023 — 2023

Product Designer at First Due

Madrid

Translate concepts into user journeys, wireframes and high-fidelity designs for multiple environments
Communication with stakeholders and the team
UX Workshops with stakeholders
Develop technical requirements for coordination and implementation with developers and other teams

2020 — 2022

Product (UX/UI) Designer & Project Manager at Freelancer

Madrid

Planning, management and monitoring of digital projects
UX Research: User and market research
Branding and Graphic Design projects
Website and e-commerce design and development
Digital Marketing: SEO, Social Media and Email Marketing
Strategy creation, content management and optimization

2021 — 2021

Content Manager and Graphic Designer at Implantología Madrid, SL

Madrid, Spain

Production and editing of corporate videos
Design of corporate banners
Writing and editing of blog and web content
WordPress content management
On-page SEO optimisation

2018 — 2020

Lead Visual Designer & Creative Director at Paréntesis Habana

Havana

Production and post-production of audiovisual projects
Elaboration and implementation of a strategy and content plan for social media
Creative direction and project management
Management and development of branding projects
Production and editing of product photography
Digital design projects
Design team leader

2013 — 2018

Visual Designer at Higher Institute of Design

Havana, Cuba

Development of creative projects
Development of corporate manual for the Government of Havana
Production and post-production of audiovisual projects.
Brand graphic design
Design strategy
Art direction

2016 — 2018

Visual Designer & Creative Director at HNN Institutional Communication

Havana

Creative direction and project management
Elaboration and implementation of branding strategies
Production and post-production of audiovisual projects
Brand graphic design
Digital design projects
Design strategy management
Work team management

2015 — 2015

Product (UX/UI) Designer at Urbinastudio Ltd

Havana

UX Research, customer and competitor analysis
Develop wireframe concepts and high fidelity design for multiple environments
Define and develop style guides to optimise existing user interface designs
Create and update design systems
Develop technical requirements for coordination and implementation with the development team