David Schofield
🍄

David Schofield

Product Designer in Grand Rapids, Michigan

Let's build something new together.

A year ago

About

I'm a seasoned Product Designer with a passion for crafting creative solutions to complex challenges. With over a decade of experience, I've had the privilege of working with both established organizations and startups, making a meaningful difference in people's lives through thoughtful design.

Work Experience

2023 — Now
Rockford, Michigan

I craft creative solutions to complex challenges, aiming to make a meaningful difference in people's lives through thoughtful design.

2019 — 2023
Remote

My role encompassed brand development, design system management, and the design of product features. My involvement reached to include marketing, customer research, and front-end implementation. I played a key role in shaping our brand identity and maintaining a cohesive design system. I led the design of product features, and notably, managed the transition of our product from a free to a paid model.

2017 — 2018
Grand Rapids, Michigan

I served as a consultant for renowned organizations such as Herman Miller, Steelcase, Bissell, and Caterpillar. My primary objective was to enhance the user experience for digital products and internal-facing tools within these organizations. I leveraged my expertise in UX design to deliver impactful solutions that improved usability, accessibility, and overall satisfaction, ultimately contributing to the success of these industry leaders.

2017 — 2017
Allendale, Michigan

I taught an advanced course, 'Designing Experiences,' with a strong emphasis on user experience (UX) design. This course was designed to equip students with the skills and knowledge required to create and publish interactive and motion programs with a keen focus on enhancing user interactions. The curriculum included an in-depth exploration of web design, covering key aspects such as interactivity, navigational systems, motion, typography, and the integration of UX design methodologies and information architecture. My role was to guide students in developing a deep understanding of UX principles and practices, preparing them for successful careers in the field of user experience design.

2015 — 2016
Grand Rapids, Michigan

I served as a user experience design consultant for organizations like Google Nest, Chamberlain, and Spectrum Health. My primary focus was on brand development and creating exceptional user experiences for web and mobile applications. I was responsible for crafting user flows, wireframes, and high-fidelity prototypes, as well as producing presentation materials and documentation to support our design strategies, which ultimately contributed to improved user satisfaction and engagement.

2012 — 2015
Grand Rapids, Michigan

I undertook diverse design projects for artists, small local businesses, and non-profit organizations. My work spanned both print and web design, where I created visually compelling materials and digital assets that resonated with my clients' audiences. Through my design expertise, I played a pivotal role in helping these organizations achieve their goals and connect with their target demographics.

2010 — 2012
Grand Rapids, Michigan

specialized in User Interface (UI) design for Interface carpet tile and Guildford of Maine textiles. My work centered on conceptualizing and crafting the UI design for their marketing website, product browsing tools, and product configuration tools. I played a key role in translating their vision into visually captivating and user-friendly interfaces, enhancing the digital experience for their customers for years to come.

2008 — 2010
Grand Rapids, Michigan

I specialized in brand identity and marketing website design, with a strong focus on user experience design for configuration and onboarding processes at Verizon and Smartcar, and tools at GE Healthcare and Johnson Controls. My role encompassed design for brand identity, visual design, and front-end experiences, contributing to creating captivating and user-friendly digital solutions for these companies.

Education

2004 — 2008
Michigan

Graphic design and fine arts curriculum, including additional studies in 3d design and animation, typography, bookmaking, printmaking, and participation in curatorial and civic studios.