Conducted comprehensive research and led the restructuring of Hertz Enterprise App navigation, aiming to enhance Maintenance Technician workflow and efficiency.

Collaborated with research team and spearheaded a design initiative to overhaul the Hertz Title Manager tool, streamlining the process for managing a large-scale vehicle title inventory.

Contributed to design system development and rebranding initiative, transitioning GoSection8.com to AffordableHousing.com.

Enhanced renter experience by developing features for rent affordability calculation and streamlined housing application process.

Scaled design team operations by making design resources accessible, managing designer onboarding process and facilitating weekly sync meetings, resulting in a 40% increase in design team productivity.

Conducted pioneering research and discovery for automated advertising solutions, laying groundwork for future product innovations.

Optimized billing experience for MailChimp s multi-channel advertising platform, enhancing user satisfaction and streamlining payment processes.

Initiated and led weekly cross-functional design syncs, fostering improved collaboration and visibility between design and product teams.

Visited Home Depot locations frequently to interview customers to uncover pain points and empower our internal enterprise teams with actionable data.

Led mobile enterprise team through discovery phase to make updates to our Android OS inventory management apps.

Filled gap in team by designing, implementing and setting guidelines for visual animations that improved customers experience on mobile devices.