About
Software designer and leader, gravel cyclist, and nature photographer.
Drawing from my love of minimalism, invention, and storytelling, I have been fascinated by design since an early age.
Currently, I am a Principal Designer at Loom, where I help shape product strategy and up-level craft on the design team while designing features that get us closer to our vision of being an essential new way to communicate at work.
Before Loom, I joined Twitter as an early member of the product design team and left after a vibrant career as a mentor, inventor, and leader.
Projects
Proposed a future vision for Loom where, leveraging AI, we provide the equivalent of a camera crew for everyone who records to help them look and sound their best. This vision was honed through a strong partnership with our CEO, COO, and VP of Design.
Early concept validation, along with experiments I led involving generative AI, such as auto-titling and summarizing Looms, helped us gain the confidence to release five paid AI features simultaneously, and the vision is an enduring part of our product strategy.
Reimagined Loom’s video recorder to help customers overcome stage fright, which is the biggest hurdle to recording on a regular basis.
This work entailed dramatically scaling back the presentation of the recorder to make it approachable for a wider audience, better emphasizing features that assist people new to recording, and introducing sound and motion design that aids confidence while recording.
Partnered with a small team of engineers to pitch and ship improvements to our camera that dramatically improve the lighting, sound quality, and overall appearance of someone recording a Loom automatically.
Led a team of four designers to imagine and ship community spaces dedicated to interests and run by moderators that provide a safe space for members while still being a public resource for non-members.
Proposed a nearby-mode for Twitter to safely connect people to local governments, businesses, and neighbors during emergencies and other relevant events.
The project was funded and I recruited over twelve cross-functional partners to build an experiment allowing people to Tweet to nearby locations. The project's success led to Twitter expanding the scope to both location and interest based communities, which became our number one priority.
Led a team of three designers to explore concepts related to emerging technological and cultural trends relevant to Twitter as a communication service.
The work surfaced to the company several opportunities that became top priorities in our product strategy, including a decentralized version of Twitter and audio-based communication.
During a Hackweek, I partnered with a small engineering team to pitch a feature that allows people to control who can reply to their Tweets.
I helped the organization recognize the potential of this mechanism as a means to enhance safety and enable people of interest to have engaging conversations without interruption.
This feature became one of Twitter's most effective safety tools.
A product manager and I pitched and shipped initial experiments to help people attending in-person and digital events temporarily connect with other participants.
I led a team of three designers to pitch and ship the first redesign of Twitter in over four years.
The work included new color and typographic palettes, dark mode, updated iconography by our in-house illustrator, the demphasis of low-use features, and a revised navigation structure that prioritized new features that Twitter was counting on for expansion.
Partnered with our head of media partnerships to design the ability to share and listen to music on Twitter by establishing a new Tweet format and audio player.
One of my first projects at Twitter involved envisioning a simple yet powerful way to vote on Twitter in order to encourage the often silent voices on the platform to participate.
A science and philosophy community that I built, monetized enough to pay for college, and sold as an aspiring designer and entrepreneur—this moment in my young life helped me defy the odds and chase my love of making things.
Speaking
Work Experience
As a craft partner to our VP of Design, I am responsible for rituals that improve design team quality, partner with teams on strategy and roadmapping, and am working on projects with senior leadership that help us see around the corner and tackle some of our most fundamental challenges.
I was charged with pitching and running complex, multi-designer initiatives, helping all teams establish customer-centric roadmaps, participating in design reviews as a leader to help up-level execution, and designing end to end experiences for some of our highest priorities.
I shipped an array of design systems work, started to be responsible for advising other product designers, and began pitching and securing funding for self-initiated projects that I believed would be high-impact.
I began partnering with and receiving mentorship from our most experienced designer, who helped me refine my design system skills and strengthen my ability to pitch complex proposals within our challenging organization.
After work, I taught aspiring product designers how to hone their visual and interaction design capabilities. This experience helped me recognize my love of mentorship as a leader.
Through a strong partnership with my manager, I discovered my love and proficiency for storytelling, which allowed me to more effectively present the work I had been doing quietly in the background.
My first year at Twitter was a shock in (mostly) the best way. I learned under some of the original and highly experienced designers of the platform, and quickly became self-sufficient and eager to do more within this highly complex product.
This early opportunity helped me recognize my passion for user interface design versus other focus areas. I worked on an array of projects focused on helping home buyers make one of the most difficult financial decisions of their lives, and honed my love of visual design and design systems. I began as a contractor and quickly advanced to become the lead designer on our team.
I partnered with agencies, other designers, and startups on a wide array of design work that helped me strengthen my capabilities as someone new to the field.
I partnered with startup cofounders to help hone pitches, establish branding, and ship first iterations of products for market validation.
I wrote product requirement documents and managed output for a small team of designers and engineers working on projects for our primary client, Fisher Price. Eventually, the design work I produced as part of this opportunity, during periods of extra work, caught the eye of a Creative Director who encouraged me to pursue my lifelong passion for design.