About
I’m a multidisciplinary Designer based in New York City. I have experience working in creative agencies with a background in art direction, branding, campaigns, UX/UI and web design. I have worked on various industry projects such as fashion, food & beverage, hospitality, e-commerce, real estate, lifestyle to name a few.
Work Experience
Re-branding and refreshing all of NRG's energy brands. Working closely with the project managers and leadership team in coming up with new creative ways to promote all energy brands through campaigns, social media strategy, loyalty programs, and more.
Leading web focused projects from UX/UI to art direction and from start to finish. Creating user-centered designs for desktop and mobile, which include creating wire frames, storyboards, user flows, prototyping, and site maps. Coordinating with the Creative Director to develop visual concepts for a diverse range of projects. Working with a team of developers on design systems and web pages. Providing guidance to Junior Designers on all design initiatives.
Led projects in branding for hospitality, lifestyle, and food & beverage clients. Collaborated with the creative team to conceptualize and design the identity of brands through visuals, websites, logos, marketing materials and collaterals. Planned and directed photo and video shoots for campaigns, with responsibilities including storyboarding, casting and styling. Worked one-on-one with the web developer and UX designer to solve user problems and executed designs on digital platforms.
Strategized and designed all promotional materials for clients. Designed user-focused interactives including digital campaigns, social media, signage, and web design. Pitched digital design strategies to new clients; mainly UI/UX design projects for mobile.
Designed websites and worked with the Developer to execute projects such as Toronto Dominion Centre, ScotiaBank and One Properties.
Worked with the copy editor to create new content and design concepts. Created brand identity, style guide, logos, stationary, and web design for clients.
Supported the art director and editors in all stages of the magazine process, from research and design to developing photo shoot concepts and managing final production. Designed book covers, media kits, infographics, advertorials, and websites.
Prepared artwork for commercials (client: Fairmont Hotel). Held pre-production responsibilities including budgeting, crew booking, location scouting, and organizing casting calls. Worked on video editing, color correcting and audio/music for films in the post-production studio.
Worked with the fashion editor to source accessories for photo shoots. Coordinated designer look books, participated in location scouting, and assisted the editor on set.
Awards
Top average in the Grade
Education
OCAD University - Advanced Web Design
George Brown College - Responsive Web Design
Ryerson University - Advanced Fashion Photography