Stepped into interim leadership to support team restructuring and transition.

Realigned team goals with company vision and introduced lean project management practices based on the teams feedback.

Hired a new lead engineer and ensured a smooth leadership handover for a team of 7 engineers (5 engineers mainly Go, and 2 Ops).

Established a new team responsible for developing official integrations, developer experience, and API documentation.

Expanded the team from 1 to 3 engineers.

Acted as product manager and mentored senior engineer in leadership, handing off leadership after transition period.

Directed six-figure advertising campaigns (e.g., Stack Overflow, Google Ads, Twitter Ads), driving brand recognition.

Launched Hetzner Cloud's first industry event presence at KubeCon + CloudNativeCon Europe 2022.

Developed profitable customer referral program

Lead conception and execution of a successful US marketing campaign for the opening of the first US location and first location outside of Europe in Ashburn, VA, USA

Collaborated with the parent company to modernize marketing strategies and align on a unified vision.

Built a team of four specialists (Online Advertising, Content Writing, Sponsorship and Events), transitioning leadership to a team member during integration with the parent company.

Improved the customer control panel’s user experience through iterative updates and user feedback analysis.

Introduced NPS analytics using Naive Bayes classifiers to guide weekly leadership discussions on product direction.

Led a six-figure website redesign project in collaboration with a design agency.