• Designed key features that improved the occupancy rate and effectiveness of fraud agents for the fraud management platform (Fraud Workstation)

• Created and workshopped 2024 vision initiatives

• Led Rules Engine project, which empowered S&O managers with a low-code, no-code tool to create fraud detection rules independently of data scientists

- Pioneered and executed the automated lead generation 0-1 feature which utilized emails to drive increased leads, reduced churn, and elevated customer retention rates (82% of the customer base reached 15+ leads a month)

• Cross collaborated with CRM, Growth, Content, Inbox, and Phones teams to launch lead generation feature
- Delivered consumer and enterprise-facing experiences for the Lead tools product (improved Webchat conversion from .4 to .8% through A/B and user testing) with engineers and product managers

• Revamped design systems and documentation processes amongst design and front end development teams

• Led the design of data visualization elements from research to handoff
- Designed end-to-end core features for C3's CRM and Ex Machina AI products

• Defined visual style and documentation for new web components

• Collaborated with front end engineers to implement components into Storybook
- Built and published the iOS component library for the Mobile designers