About
Visual product designer for the people, specializing in building design systems and 0-1 products. Passionate about all things motion, illustration, AR/VR, and 3D. Experienced in designing fluid experiences for different humans.
Work Experience
• Launching the design system from the ground up, as the company's first design systems-focused designer
• Working with leadership to ensure cohesive design practices and elevation of visual craft
• Cross collaborating with Head of Design, Product Directors, and VPs of Engineering on the 2025 vision initiatives
• Designed key features that improved the occupancy rate and effectiveness of fraud agents for the fraud management platform (Fraud Workstation)
• Created and workshopped 2024 vision initiatives
• Led Rules Engine project, which empowered S&O managers with a low-code, no-code tool to create fraud detection rules independently of data scientists
- Pioneered and executed the automated lead generation 0-1 feature which utilized emails to drive increased leads, reduced churn, and elevated customer retention rates (82% of the customer base reached 15+ leads a month)
• Cross collaborated with CRM, Growth, Content, Inbox, and Phones teams to launch lead generation feature - Delivered consumer and enterprise-facing experiences for the Lead tools product (improved Webchat conversion from .4 to .8% through A/B and user testing) with engineers and product managers
• Revamped design systems and documentation processes amongst design and front end development teams
• Led the design of data visualization elements from research to handoff - Designed end-to-end core features for C3's CRM and Ex Machina AI products
• Defined visual style and documentation for new web components
• Collaborated with front end engineers to implement components into Storybook - Built and published the iOS component library for the Mobile designers
Awards
For my baking blog, A Short Girls Feast