Senior Designer on IBM's Brand Marketing Advertising team, working from São Paulo in close collaboration with the New York team to bring multiple visual projects to life for Sports & Entertainment Partnerships, including the US Open, Grammys, Wimbledon, and The Masters. Responsible for designing and conceptualizing campaigns across print, digital, and audiovisual platforms, as well as data visualization and illustration, collaborating with renowned agencies and studios such as BUCK and CATK. Additionally, I serve as a creative mentor within IBM, offering guidance and support to employees navigating their creative careers.

Worked closely with the audiovisual team performing as an Art Director, aligning the business and marketing strategy with social media content and journalism team for all kinds of projects such as: campaigns, photoshoots, editorial (both print and digital – websites, videos, animation), data visualization, illustrations, commissioning design freelancers and illustrators, career mentoring, team tasks management, workflow organization and more.

In May 2021, after freelancing for the company for about one year, I received the opportunity to be part of the team as a full time Creative Designer. During the course of the first year I helped to create the Design Team at Publisher (Squad), developing organizational skills such as tasks management for creatives and archives and files systems with Google Drive. Also created a variety of content projects such as: Data Nubank (an annual report about brazilian customers behavior with money), special articles for Fala Nubank Blog with illustrations and data viz, creation of Nu Explica (a completely animated video series that explains finance in an easy way) and more.

Briefly joined Colletivo, in January 2021, for 5 months to work closely with visual identities, branding, digital ads and packaging for a variety of clients, but specially for Cervejaria Colorado / AMBEV (brewery), creating their illustrated and heavily typographic labels alongside illustrators, strategists, clients and the studio partners.

Freelanced as a Brand Designer with Estúdio Irà for special projects, working closely with clients and both partners since the very beginning until final touches, for example: doing interviews, exchanging ideas, creating brainstormings, first drafts, structuring the branding and identity system, and more.

In June 2018, I joined Estudio Nono as a full-time Generalist Designer, performing with different kinds of projects such as editorial (books, magazines, reports), commissioning illustrations, data visualization, branding, visual identity for events and packaging.

Editorial/newsroom environment and one of the biggest publishers in Brazil. I became a full-time designer at Época magazine from 2017 until it’s last year before folding, contributing with creation of unique layouts for a variety of content, also commissioning illustrators and photographers for special images and projects, art directing photoshoots, developing data visualization systems, adapting the print magazine for iPad, mentoring interns and more.

Started as an intern for 5 different magazines/teams during the course of one year and a half: Época, Época Negócios, Auto Esporte, Globo Rural and PEGN. Contributed with layout and typography skills, also developed data visualization work alongside journalists and design team. Also helped with adaptation of the magazines for digital outcomes (like iPad) and also followed up photoshoots and journalistic video recordings for special editorial content for website and social media.

Data Journalism course focused on creation of Data Visualization. Learned about the main companies and organizations in Brazil to achieve real data, how to read them to create the truest form of visualization and also how to manage and organize numbers and informations on Excel for optimizing visual creation.