Currently available for new projects
About
Passionate about the intersection of design, technology, and user psychology, I'm a seasoned Senior Product Designer with a proven track record in delivering end-to-end solutions that delight users and drive business results. With 15+ years of experience, I thrive on transforming complex problems into intuitive, elegant solutions that resonate with users across platforms.
Throughout my career, I've honed my skills in every phase of the product lifecycle, from initial concept ideation to final implementation and iteration. My approach is deeply rooted in empathy, combining user research insights with strategic thinking to create meaningful experiences that address real user needs. I've had the privilege of leading UX initiatives for prominent companies across various industries, from startups to established enterprises, and have a proven ability to align design efforts with business objectives to drive tangible results.
Projects
As the premier cash deposit platform in the UK, Flagstone offers unparalleled protection for clients' funds. Through a streamlined application process, Flagstone grants access to a diverse array of accounts from over 50 banks, boasting exclusive and market-leading interest rates. Clients retain full control over their finances through a highly secure online portal.
In essence, Flagstone empowers clients to safeguard their wealth by curating a personalised portfolio from a multitude of bank accounts and interest rates, all within a single, secure platform.
Facing the challenge of a recent rebranding initiative, Flagstone sought to align their digital presence with their new identity while prioritising enhanced user experience.
Previously, their website struggled with clarity, hindering effective communication of their value proposition to both existing clients and potential customers.
The solution entailed a comprehensive overhaul of Flagstone's website, seamlessly integrating their new brand identity with an expanded Design System. This approach, informed by extensive CX research and content strategy, resulted in a website featuring improved information architecture. The focus shifted towards facilitating faster and simpler user interactions, enabling visitors to swiftly locate pertinent information.
Unitron is dedicated to supporting hearing care professionals and clients at every stage of their journey, from the initial fitting to adapting to future needs. Their approach, driven by data-driven performance tracking, ensures an empowering, optimised, and accurate listening experience.
Committed to innovation, Unitron develops technologies, services, and programs that offer unparalleled levels of personalisation. Rooted in the belief that individuals deserve a positive hearing care experience from start to finish, they prioritise warmth, emotion, and genuine connection with their customers – values often overlooked in the hearing solutions industry.
Unitron enlisted my expertise to redesign their mobile application and digital experience in line with their recent brand transformation. They sought to emphasize their unique warmth, emotion, and genuine customer connection, qualities not commonly associated with hearing solutions.
I developed a set of Experience Principles and delivered a robust design concept for Unitron's mobile application, aligning it seamlessly with their new brand identity. The result stands out amidst competitors in the industry, setting Unitron apart with its emphasis on customer-centric design.
Unum stands at the forefront of employee benefits provision, offering comprehensive health and wellbeing support. Specialising in financial protection solutions like income protection, sick pay insurance, critical illness cover, and life insurance, they empower employers to enhance their workers' lives.
Unum's mission revolves around equipping employers with the tools to provide essential benefits to their workforce. From ensuring financial security to facilitating medical and vocational rehabilitation, they foster workplace wellbeing, offering both employers and employees peace of mind during challenging times.
Unum approached me with a multifaceted objective: to craft a new design system and revamp their digital interface. Their aim was to elevate their brand identity, fortify their customer connections, enhance direct-to-consumer revenue, and mirror the meticulous care they invest in their services and relationships.
Functioning as an integral part of Unum's team, I collaborated closely to conceptualise, test, and refine various UX and UI strategies tailored to their diverse customer base.
In addition to reimagining navigation structures, information architecture, and content modules, I introduced a fresh design language to key pages. This approach allowed us to modernise the site's aesthetics while remaining true to the established Unum brand identity, ensuring a seamless transition for users.
Work Experience
ASK Partners, a leading investment firm, embarked on a mission to redesign their investment platform and to develop a mobile app tailored to meet the diverse needs of their clientele. Understanding the importance of user-centric design, ASK Partners approached me to initiate a comprehensive design process to ensure the platform and app would deliver value, accessibility, and a seamless user experience.
To kickstart the project, I conducted extensive user research, including both stakeholder and user interviews and surveys, to gain deep insights into their users' investment goals, preferences, and pain points. This research laid the foundation for prioritising features that resonated with users while aligning with the company's business objectives.
Usability testing served as a crucial validation step, allowing us to gather real user feedback and iterate on the design to address any pain points or areas of improvement.
The design process transitioned from wireframing and prototyping to high-fidelity mockups, with a keen focus on maintaining consistency with ASK Partners' branding and visual identity. I created a robust design system, providing a library of reusable components and documentation to facilitate scalability and maintain consistency across the platform and app.
Collaboration between design and development teams was paramount throughout the implementation phase. By providing developers with comprehensive design assets and specifications, I ensured a smooth and efficient transition from design to development, minimising friction and streamlining the process.
The outcome of this thorough design process is an investment platform and mobile app that effectively caters to ASK Partners' diverse clientele while prioritising accessibility and usability. By focusing on user needs and collaborating closely with stakeholders, the team ensured the final product met both user expectations and business goals.