About
I'm a product designer who blends tech and design to make powerful things easy. Currently improving user journeys and design system @ Porter Airlines!
Work Experience
I drive UX initiatives that improve efficiency and accessibility across our platforms. Recently, I redesigned the 'Travel Alerts and Advisories' page, cutting task time by 30% and boosting user engagement. I work with UX researchers and accessibility teams to ensure our designs are data-driven and inclusive. I also am a key contributor to our new design system, improving our information architecture, variables, and usage for designers.
I led the development of 'Design@ Penfield,' the company's first in-house design system, promoting visual consistency and improving usability across various platforms. Engaging with C-level executives, I facilitated workshops to redefine our brand identity, validating design directions through data-driven insights. I also conducted thorough user research and usability testing with end users, ensuring that our design solutions were both data-backed and user-centric, contributing to a smoother user journey across Penfield’s AI extension and dashboard.
I streamlined the UVC bulb purchasing process, reducing user time on task by 55%. I collaborated with diverse teams to design and implement mobile and desktop UIs for iOS and Android management applications. Additionally, I developed user personas, stakeholder maps, and journey maps, which clarified user needs and elevated the team’s approach to design challenges.
As a UX/UI and Graphics Design Intern at Flourish Sales Corp, I developed e-commerce wireframes, prototypes, and mockups, ensuring a seamless handoff to developers. I designed customer-facing touchpoints such as window decals and logo stands, strengthening brand identity and enhancing user experience. Additionally, I produced and pitched a video presentation to the University of New Brunswick, securing competition funding for the company.