About
I'm Cobb, a web3 product designer. Currently lead design at Sky Mavis, with prior experience at Commbank, Interactive Labs, and a few other places.
Work Experience
Led a team of product designers across multiple squads, guiding design direction for a suite of Web3 products. Collaborated with cross-functional teams to deliver user-centric experiences for Explorer, Swap, Bridge, Staking, NFT Marketplace, Wallet, as well as Dev Portal and Console for developers.
Developed a streamlined design process to deliver high-quality, rapid prototypes, experience storyboards, user interfaces, and motion designs for a diverse range of industries, including healthcare, blockchain, nonprofit, and financial services.
Directed the design of digital experiences for multiple channels, including Internet Banking, Mobile Banking, and Kiosk, from research and user personas to wireframes, prototypes, and final product delivery. Led the design direction to ensure seamless and intuitive user experiences across all digital touchpoints.
Led a team of 14 product designers across Vietnam and Thailand, driving the creation of engaging and delightful customer experiences through design. Collaborated across the project lifecycle, from strategy and information architecture to prototyping, usability testing, visual design, and development, to deliver high-quality design solutions.
Designed and executed user research strategies, from planning and recruitment to data analysis, ensuring high-quality insights. Served as a thought partner and brainstorm leader, providing constructive feedback and guidance on new design concepts.