Currently based in Toronto, Canada. Actively looking for full-time Product/UX Designer roles. Open to remote work
About
Hello, I am a self taught product designer with 5 years of experience in delivering data-driven and research-backed user-experience design for early to mid stage startups and large corporations. I am excited by the challenge to collaboratively deliver an end-to-end user experience that service both the customer and the business goals.
Projects
The troubleshooting visualization guide provides a way for users to accurately visualize their app-garment connectivity issues while providing contextual solutions to troubleshoot their problem.
Side Projects
Marune provides a way for restaurants and local businesses to showcase their product offerings and events in an easy one page microsite.
Exhibitions
Presented my thesis project at the biggest design exhibition in Canada
Speaking
Work Experience
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Translated user insights and pain points from usability testing with 10 participants, to validate symptom log designs across mobile app platforms - user engagement increased by 10%.
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Led end-to-end design of troubleshooting experience on the native mobile platform - customer support inquiries reduced by 50%.
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Led user research and design of new holter monitoring feature to identify areas of opportunity in the market through low and high-fidelity wireframes and prototypes, securing a $10 million investment.
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Overhauled flight booking and car rental travel bundle responsive web experience, based on comprehensive customer booking data - travel bookings revenue increased by 15%.
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Led design of branded client product demos, collaborating with sales, product marketing and other cross-functional teams to drive onboarding of two major client travel card loyalty programs, adding $125 million to portfolio
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Collaborated with product management, engineers, and UX researchers to integrate an in-app notification system for Point of Sale, streamlining Best Buy's communication process, resulting in improved service rate by 5%.
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Developed Point of Sale design system and style guide guidelines, ensuring consistency across all Best Buy products; saving 10 hours a week in rectifying inconsistent design.
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Designed an enhanced product search functionality tool in Point of Sale system, reducing average search time for products by 50% and increased sales by 10%
• Assisted and educated over 500 customers with hardware and software related support, including account setups and password resets. This helped boost overall store customer service ratings by 50%.
• Helped over 20 customers get setup with Apple Business accounts. This helped them save over $45,000 in discounts on their business laptops.