Uber Eats Manager is the web dashboard that merchants use to manage their presence on Uber Eats. I stewarded its steady evolution over 2 years.
All of the hands-on work below was done by the small but amazing team of designers I managed.
My role was:
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Advocating for designers' good ideas
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Being a thought partner in discovering better ideas
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Upholding quality through design reviews
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Coaching designers on presenting and decision-making
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Catalyzing platform efforts around navigation and design systems
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Connecting the dots between projects to ensure a cohesive platform
A glimpse of some of my favorite improvements we made:
Onboarding
The first couple months on the platform are a sensitive time in which our users are learning about our product and evaluating if it's meeting their expectations.
It used to be that when a merchant joined Uber Eats, we'd greet them with a bunch of empty charts.
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We created a brand new first-time experience with visibility of important setup steps which previously were only communicated through emails and support interactions.
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We created a tooltip system for guiding new users through key features.
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Core experience
The product's navigation used to be a flat list, which didn't scale as functionality grew to 17 pages. Organizationally, there was no single owner of platform-wide UI like the navigation.
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Within the design team, I started a working group to own the platform. We restructured the navigation to a group hierarchy, informed by research on users' mental models.
On the home page, we overhauled our approach to analytics - contextualizing ratings through comparisons to similar merchants and introducing personalized recommended actions.
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Payments
Naturally, one of the most important needs for our users is understanding their earnings. We aimed to drive transparency and control.
We introduced a much more granular breakdown of payments and fees.
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We introduced an in-product flow for disputing inaccurate charges for missing items, etc. - which previously required calling support.
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