About
Design leader with 9+ years of experience building impactful products and empowered teams. Experience both scaling 0-1 products and improving established ones. Expertise in UX, UI, content, research, and product strategy for consumer and enterprise products.
Work Experience
Drove product definition, business impact, user growth (from 3 to 6m+), and design team rigor as Propel's 12th hire. • Launched and scaled debit product to 1m+ accounts as 0-1 design lead for Providers Card.
• Generated $50m in tax refunds and 40k new debit accounts as 0-1 design lead for Providers Tax.
• Retained 93% of our 4m+ users as design lead for a massive app rebrand, redesign, and rearchitecting.
• Increased app engagement by standing up a personalized Covid info center MVP for 4m+ users in 2 weeks. • Grew our design team from 2 to 15 and established rituals, values, and a leveling matrix to sustain it.
Note: Content strategy at Huge encompassed much more than words.
Owned E2E product design, excluding visuals, for consumer apps, marketing sites, SaaS tools, chatbots, voice UI, CMS platforms, and intranets.
• Boosted engagement 600% and 120% respectively on 2 enterprise so ware site redesigns.
• Increased employee benefit signups 200% with an intranet redesign.
• Achieved an 87% resolution rate and reduced customer support costs with a chatbot MVP.
• Deliverables included: wireframes + content hierarchies, information architecture + sitemaps, content models + taxonomies, UX copy + content guidelines. • Clients included: Vanguard, Thomson Reuters, NHTSA, Telus, ExxonMobil, TIAA, WeWork, Marcus by Goldman Sachs, Victoriaʼs Secret, MCM.
Side-hustled at LoK while at Huge to feed my love for food, champion NYC immigrants, and grow my creative skillset.
• Increased class signups by leading a site redesign that improved navigation and SEO.
• Grew our social engagement 200x by strategizing campaigns and creating all content.
• Secured 2+ press pieces per month by maintaining a proactive PR and press outreach system.
• Wrote and designed neighborhood guides and instructor interviews for class packets.
Made ads and content while also trying (and sometimes succeeding) to make movies.
• Produced, wrote, and directed scripted narratives, documentaries, studio shoots, and social content.
• Led large, interdisciplinary teams, and managed budgets, schedules, clients, and egos.
• Clients included: L’Oréal, Matrix, Maybelline, Google, The Food Network, Subway Sandwiches, Empire State Development, Ferrari, Tag Heuer.
Volunteering
Established in 2009, Project DREAM (Developing Responsible, Excellent and Awesome Minds) provides one-to-one mentoring to children of incarcerated parents. Mentors take an interest in their mentees aspirations providing them with exposure to new experiences, career exploration and a fresh perspective on their futures.
Defy Ventures is an entrepreneurship, employment, and character development training program for currently and formerly incarcerated men, women, and youth. We “transform the hustle” of our currently and formerly incarcerated Entrepreneurs-in-Training (EITs) by offering intensive leadership development, Shark Tank-style business plan competitions, executive mentoring, financial investment, and startup incubation.
Badass Brooklyn Animal Rescue saves badass dogs from idiot humans.