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About
Designer, entrepreneur and educator helping businesses and individuals convert traffic into paying customers.
Over 8 years of design experience across engineering, graphic and product design with marketing knowledge to complement.
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Work Experience
Design Projects & Clients
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Designed a social fitness app from 0 → 1 for over 100,000 iOS users. Drove user acquisition with intuitive onboarding flows and gamified engagement features.
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Partnered with Love Circular for their marketing website and social materials, helping to achieve $2M in business revenue.
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Developed B2B website for robot fleet management, increasing qualified service inquiries by 45%.
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Spearheaded UX on two BNPL platforms for emerging markets. Optimised returns-to-exchange flows that led to a 35% increase in customer retention and business revenue.
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Helped Linktree optimise their new website builder experience, implementing improvements to increase completion rates.
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Supported multiple Web3 app projects by translating complex ideas into accessible experiences.
Agency & Consultancy
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Led 20+ end-to-end design projects for well-recognised agencies like Endless and Tiny Wins as the sole Principal Product Designer.
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Provided senior product design support across multiple industries such as: finance and AI predominately.
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Maintained 95% client satisfaction rate across all partnerships.
Education & Leadership
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Scaled mobile design inspiration platform to 50,000+ website visitors and a 5,000+ email subscriber list.
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Co-founded website education platform teaching strategies that help 1,000+ designers, marketers and business founders average a 40% increase in conversation rates.
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Taught a UX design bootcamp to 50+ students over 90 days for leading design education company, Love Circular.
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Delivered design solutions for industry leaders, including Hilton Hotels ($33B hospitality giant), Merlin Entertainments (LEGOLAND parent company, 67M+ annual visitors), and Glenmorangie (Scotland's premier luxury whisky brand, established 1843), amongst others.
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Led an agency-wide headless design system and component library project, reducing project setup time by 30% and increasing design consistency across 50+ products.
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Led UX strategy for a flagship automotive platform — aiding collaboration between product, engineering, and stakeholder teams to deliver the MVP ahead of schedule.
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Established a research framework by conducting 20+ usability studies and synthesising findings into actionable insights that drove a 25% improvement in key user success metrics.
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Led a design team for safety systems solutions at Harrods (The World's Leading Luxury Department Store), impacting 1M+ annual visitors.
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Streamlined workflow efficiency by 30% due to implementing iterative feedback loops, resulting in faster time-to-market for multiple projects.
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Achieved 95% stakeholder satisfaction rate across 40+ projects by translating complex technical requirements into elegant solutions that preserved architectural vision.
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Drove successful redesign of flagship Hair & Beauty Salon safety experience through extensive user research, journey mapping, and close collaboration, resulting in a 12% revenue increase.
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Demonstrated expertise in full lifecycle project management — effectively communicating design decisions to cross-functional teams using data-driven insights.
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Created compelling visual identities for diverse clients, including F&B companies, retail businesses and entertainment venues.
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Designed high-impact event collateral that exceeded ticket sales targets by 40% — all under tight deadlines.
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Elevated artist brand presence through cohesive visual storytelling, resulting in a 34% increase in social media engagement.
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High attention to detail across all touchpoints of the visual language.
Projects
A design & research tool for marketing teams to steal frameworks from the best sites on the web.
Discover best-in-class mobile design inspiration.