About
My work is driven by curiosity & a desire to create moments where the numinous meets the sublime.☻
I love helping brands dream up & deliver their next big products in digital, spatial & virtual design, as well as brand identity.
→ Holla!
Work Experience
Led teams to spearhead the design of future experiences for 35+ brands through Spotify R&D.
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Spotify in cars: Design vision and direction, and building collaboration across teams and strategic brand partnerships with Google, Tesla, BYD, Rivian, Porsche, traditional OEMs, Big Tech, and automotive suppliers.
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Spotify in home: In parallel, my work in desktop and TV experiences was focused on experimenting with medium-to-large-screen products with AI-ML and insights. My approach is always user-first and data-influenced.
As always, I am an open book and happy to tell you their story.
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Brand Identity + visual design & art direction
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End-to-end digital UX Design
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Spacial physical retail UX Design
Conceptualizing & designing experiences for Virtual Reality, Mobile, & Connected devices (IoT).
Art direction + designing Architectural, Environmental, Interactive, & Educational Experiences.
Art direction + designing branding & identity, marketing, & social media.
Projects
Designed a new AI-powered desktop & web player experience — more to follow soon!
A new pro-level experience for desktop & web player — more to follow soon!
Led design for the next generation of media with Audi — more to follow soon!
User obsession: Improved user experience for new content types on desktop & web player.
Led the Spotify team with Tesla to reimagine beyond the driver media experiences, influenced by autopilot, self-driving, & charging moments.
Collaborated with Google's automotive and voice teams to shape the future of in-car listening & deliver scalable media solutions through OEMs using Google Android platforms.
Designed a luxury media experience on Porsche, guided by Spotifys media expertise.
Through Spotify, teamed up with leaders in Hyundai Motor Group's future concept team to design & push the boundaries of media in autonomous driving experiences.
Envisioned & delivered the north star vision & direction of Spotify in cars.
Complex prototyped the ideal in-car voice-touch-gesture experience in an Android test car — inspiring innovation among key big tech & automotive partners.
Designed an engaging large-screen media experience for the (off)road.
Partnered with NIO, a Chinese EV manufacturer (high-performance EV) to define in-car entertainment guided by Spotify's media expertise.
Partnered with BYD, a leading Chinese EV manufacturer, to design an in-car entertainment guided by Spotify's media expertise.
Defining an immersive in-car multi-screen user experience.
Defining Spotify's experience on Android's Automotive OS, both with & without Google Automotive Services (GAS).
Complete redesign of Spotify for a more rich & personalized experience.
Complete redesign of Spotify for a more rich & personalized experience.
Redesigned & rollout of Spotify's new user experience for partner-built brands.
Partnered with Volkswagen Group, most influential carmaker in the world, to elevate the in-car entertainment experience. Reinforcing the position as a leader in automotive-media technology and innovation.
35+ brands across LATAM, APAC, NA, & EMEA.
Built a team & operation to scale the Spotify experience across all automotive partner-built integrations strategically.
Designed a holistic design system across the digital, physical, and retail experiences.
Full brand and identity system for Amazon's Pickup Program.
Amazon Pickup is a partnership program with universities & metropolitan cities across the U.S. to establish Amazon-run pickup points where customers can conveniently pick up, ship, & return online orders.
Designer for the foundation & building blocks of virtual reality through HTC-VIVE & Valve partnership.
Complete redesign of the camera experience across all tiers of HTC mobile phones.
Designed the original dynamic multimedia creation & sharing app by HTC-VIVE.
Side Projects
My role simply is to provide industry expertise and guidance to develop a creative curriculum that gives graduates a competitive edge at graduation.
Lead the Type-R Club of America’s creative vision, uniting Honda enthusiasts since 2001 through networking, annual EXPO events across America, and community knowledge sharing. Responsibilities include:
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Brand Development
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Digital + Print Media
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Multimedia Projects
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Product Design
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Event and Experiential Design
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Content Creation
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Collaborations and Partnerships
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Strategic Planning
Designed limited edition PAX West backpacks in collaboration with PAX x Penny Arcade. 10,000 backpacks gone in 45 mins.