About
A designer/creative turning big ideas into impactful visuals. With 5+ years experience across fashion, advertising, and design, I create bold, boundary-pushing work that challenges the norm.
Born in Seoul and shaped in Amsterdam, I blend cultures, creativity, and curiosity to make things happen and refuse to settle for mediocrity.
Projects
Visual identity for Qalb Mahmood, a photo exhibition by Omani photographer Abdulaziz Al-Hosni. Qalb Mahmood is a body of work that embraces vulnerability and challenges the rigid gender norms that can sometimes define Omani culture.
Motion, digital, social and event asset design for New Rules, a series from WePresent interrogating how to thrive as an artist in unstable creative industries that are changing beyond all recognition, packaged into comprehensive free guide book and event series.
To celebrate the 1-year anniversary of Scarlet, Doja Cat partnered with WeTransfer to offer exclusive release content. Two interactive wallpapers were created, delivering a bold and immersive visual experience aligned with the album’s visual identity.
A collection of sales campaigns created for WeTransfer Advertising, showcasing a range of design skills, including concept development, prototyping, and motion design.
A collection of sales proactive pitches for WeTransfer Advertising.
Side Projects
A website design for Amsterdam-based creative developer Ben Dryden, showcasing the synergy between design and development. Featuring playful, interactive elements, the site invites users to explore and engage while highlighting both creativity and technical skills.
Work Experience
At WeTransfer, my work spans a diverse range of projects, from sales campaigns for WeTransfer Advertising to editorial design for WePresent, the platform dedicated to collaborating with and championing the work of creatives. My role includes various design disciplines, integrating both digital and physical spaces to create compelling, user-centric experiences.
As a Senior Fashion Stylist for major brands including Levi's, CK, Tommy Hilfiger, Wrangler, and de Bijenkorf, I brought multi-disciplinary expertise in art direction and production. Since 2019, I have styled various e-commerce projects, with responsibilities extending to art direction on set and quality control of the images. My role also involved in a variety of production tasks including setting up a new studio for Zalando in Düsseldorf and training stylists, as well as outfitting and pre-styling for both model and still-life shoots.
Freelancer stylist for Calvin Klein and Tommy Hilfiger in PVH studio.
Supported the execution of PR strategies for Singapore Tourism Board (STB) Korea and BASF Korea, including STB Korea's brand launch event and digital PR campaigns for the Korean market. Assisted in developing online content for clients' social platforms and prepared press releases to ensure clear and impactful messaging. Coordinated with journalists and influencers to promote PR events and media coverage.