I led a team of designers and developers to create innovative and user-friendly digital products for various clients and industries. I applied my skills and knowledge in creative direction, graphic design, web design, UI/UX, and online marketing to deliver solutions that met the clients' needs and expectations. I also managed the budget, timeline, and quality of the projects, ensuring they were completed on time and within the scope.
I have over 10 years of experience in the creative and digital fields, working with different platforms, media, and audiences. I have a passion for design and technology, and I enjoy finding new ways to communicate and engage with users. I have also co-founded and managed my own creative company, C&J Creative Agency, where I helped small and medium-sized businesses to achieve their vision and goals through tailored and original content and design. I hold an Adobe Associate certification and a Fundamentals of Digital Marketing certification, which demonstrate my proficiency and expertise in these areas.
Work Experience
At See6, I held a pivotal role as the Lead Designer, where I played a central part in transforming the landscape of Consumer Packaged Goods (CPG) sales through innovative design and the power of Artificial Intelligence (AI). This tool was meticulously tailored to cater specifically to the unique challenges faced by CPG sales teams.
My primary responsibilities included the conceptualisation and development of wireframes that served as the foundation for our cutting-edge AI product. By placing user-centric design at the heart of our approach, extensive user research initiatives gained us invaluable insights into the specific needs and pain points of CPG sales teams.
To facilitate the development and seamless implementation of our AI product, I constructed an intuitive design system using Figma. This design system, supported by detailed documentation, empowers the future creative team to deliver consistent and high-quality designs that align with the brand and user experience goals. In addition to my design responsibilities, I actively contributed to marketing efforts, building impactful email marketing campaigns and crafting Intercom tours that effectively onboarded new users to our best-in-class product, maximising its adoption and impact.
As a passionate advocate for innovation and excellence, I am proud to be part of See6's journey in revolutionising sales for CPG sales teams through AI-driven solutions. Together with the visionary leadership and collaborative efforts of the team, I am dedicated to pushing the boundaries of what's possible, creating a powerful and transformative tool that empowers sales teams to excel in their endeavours. In summary, my role as Lead Designer at See6 has been marked by a commitment to leveraging AI to shape the future of sales enablement for CPG clients, focusing on user-centric design, seamless implementation, and a comprehensive brand ideology. I am excited to continue making a positive impact on the world of AI-powered sales.
In my capacity as the CCO at TRIBES, I've led the charge in steering a holistic design strategy that spans the entire spectrum, from shaping the brand identity to orchestrating the intricacies of app, web, and product design. Collaborating seamlessly with cross-functional product teams, I've been the driving force behind the creation of user-focused design solutions. Leveraging storyboards and prototypes, I've translated abstract ideas into tangible, intuitive interfaces, ensuring that our designs not only meet but exceed user expectations. The breadth of my expertise encompasses UI/UX principles, responsive design methodologies, and a keen focus on accessibility considerations, all executed seamlessly through the adept use of industry-standard tools like Figma and the Adobe Suite.
Within this dynamic environment, I've taken a hands-on approach in crafting UI elements, meticulously maintaining consistency and refining layouts based on invaluable user feedback. My commitment to effective project management, characterised by efficient leadership, transparent communication, and strategic time management, has been instrumental in navigating the complexities of our diverse design projects. This journey extends beyond routine tasks; it's a dedication to pushing the boundaries of design, consistently seeking to redefine the user experience landscape and create impactful, memorable interactions for our global audience.
As Founder and Creative Director of Crawford & John, I've cultivated a culture of creativity, excellence, and client satisfaction. My entrepreneurial journey began with a vision to redefine creativity and deliver exceptional results. I've led diverse projects, collaborating closely with account executives to tailor solutions to clients' needs. I inspire and guide art directors, illustrators, and writers to innovate and excel. Our brainstorming sessions foster groundbreaking ideas through open communication. I'm hands-on as a writer and designer, aligning copy with our values.
I've embraced challenges, taking calculated risks to drive our growth, expand services, and embrace technology. Personal growth is key; I've supported my team's development for our collective success. With a commitment to excellence, a passion for creativity, and a belief in imagination's power, my journey as a Creative Director and entrepreneur is about pushing boundaries and making a lasting impact in design and marketing.
Volunteering
As a dedicated Beaver Leader, I have the privilege of guiding and mentoring young minds in the age group of 6 to 8. In this role, I have the opportunity to create a positive impact on our future generation by instilling teamwork, leadership, and essential life skills in our Beavers.
Key Responsibilities:
Organising and leading engaging, age-appropriate activities for Beavers.
Fostering an environment where children learn through play, teamwork, and exploration.
Ensuring the safety and wellbeing of all Beavers during meetings and events.
Collaborating with a passionate team of fellow leaders to deliver a comprehensive Scout programme.
Achievements:
Successfully lead events and meet ups that enriched the Beavers' learning experience.
Fostered a supportive and inclusive atmosphere, encouraging Beavers to develop confidence and independence.
Part of my journey to inspire, empower, and shape the future leaders of tomorrow within the Scouting movement.