About
🌎 OPEN ONLY TO FULLY REMOTE OPPORTUNITIES
Words are easy to type, and I could spend a fair amount of time flattering myself with smooth prose, but I'd rather list a few highlights that I've achieved together with my product teams over the past 10+ years:
👉 designed one of Google's Apps of the Year, as well as Apple's App of the Day multiple times
👉 led the creation of Uptime's monetisation strategy and stabilised the Conversion Rate after a ~90% drop during a period of price hikes
👉 increased Uptime's user notification acceptance rate by 686%
👉 saved British Gas upwards of £700k/year during their digital transformation project
👉 improved the NPS score for British Gas by ~25%
👉 designed an MVP for an Indonesian start-up that went on to raise $45m in funding
👉 helped luxury retailer DFS reduce the time it takes to publish content from ~10 days to only two
👉 helped Danish SaaS company iPaper double its growth during my two years with them
👉 designed the first Pay with Google developer website (now Google Pay)
👉 created and maintained design systems for over 10 products.
Work Experience
Working remotely with companies in Europe and APAC, including:
- helping British Gas reduce costs during their digital transformation programme
- designing an end-to-end employee experience platform for a Singapore-based start-up
- designing a new CMS for luxury travel retailer DFS
- evolving FinLoop's debt management FinTech platform
- creating a design system and a new reporting section for reward marketing platform Buyapowa
- designing a facilities management solution for a Saudi start-up
- designing several other B2B SaaS products.
At Uptime I've worked both in the Growth team (focused on increasing our conversion rate, notification acceptance rates, and user retention) and the Proposition team (focused on creating new features).
Some of my achievements:
- Led the creation and implementation of our monetisation strategy
- Returned the Conversion Rate close to its baseline after a 90% drop during three consecutive price hikes
- Increased the number of notifications allowed by users by ~700%
- Created the AutoPlay functionality resulting in a 23% increase in content consumption
- Optimised the onboarding for an increase of 10% of new users consuming content during their first session
- Led the creation of the My Uptime section, including our gamified streak and celebrations engine
- Led the efforts to create, maintain, and evolve our Design System
- Ran numerous usability testing sessions, as well as a two-week diary study.
At British Gas I was brought in to lead design for the Help & Support product team, with the aim of improving our NPS score and lowering customer call centre costs.
Some of my work at British Gas:
- Delivered cost savings of roughly £700k/year
- Improved the NPS score by ~25%
- Owned the Design process and execution for a product team of nine
- Overhauled the Help & Support design and experience for desktop and mobile platforms
- Planned and ran over 50 usability testing sessions
- Conducted heuristic evaluations, A/B tests, dived into raw NPS data and Decibel Insights, and analysed quantitative data together with the Analytics team
- Ran several stakeholder workshops, in-house and remotely
- Strategised, pitched, and got approval for the redesign of Help & Support, the most visited area of our website
- Helped create, maintain, and evolve our Design System.
Worked on digital products from early research and strategy all the way to interaction, visuals, and product roadmapping. Also led product teams, pitched new business, supported younger designers, and helped Beyond transition to a product design agency.
Some of the clients we worked with: Warner Brothers, Google, Virgin, Facebook, Shutterstock, Disney, Just Eat, Instagram.
I helped B2B clients navigate digital transformations and created products for our own auditors. Clients included Toshiba, McLaren, HSBC, The UK Ministry of Justice, and Diageo.
On a day-to-day basis I worked across the whole design process, led teams, and mentored junior designers, as well as being involved in Business Development. I pitched to clients and KPMG Partners and worked on creating a long-term strategy to infuse a design culture in the company.
As the first UX Designer at iPaper, I played a central role in the redesign of the back-end system, designed a new website, improved several front-end features, as well as helped create new products for the iPaper suite.
Some of my work at iPaper:
- Re-designed our B2B SaaS web platform and launched it in phases during a period of fast growth – going from 12 to 23 million monthly users
- Optimised the catalog viewing experience
- Advocated for and implemented a formal Design process within an Agile organisation that never had a designer before
- Helped shift the company from a sales-driven machine to a Design-driven organisation
- Designed a new website focused on conversion, performing A/B tests, and helping move the website to HubSpot
- Worked closely with our inbound marketing team to help them increase KPIs such as blog subscribers and leads generated through the website.
Created digital products for web and mobile in several industries, including healthcare, fitness, security, and banking, across B2B and B2C.
Side Projects
Hosting a podcast where I talk to design leaders all over the world about the transition designers need to make from creatives caring about pixels to business-minded people.
Writing
Education
During my Bachelor's programme I got an insight into the business of design, concept design, coding, entrepreneurship, teamwork, and creative discipline.
The programme introduce us to several real-world client projects thanks to the local business community. The programme also included two internships that taught me about working in teams across the whole design process.