Christopher Reath
⛓️

Christopher Reath

Brand/Interaction Design in San Francisco, He/Him

internet go brrrrrrr

2 years ago

About

I'm an interaction designer with over eight years of experience. I've worked with a myriad of businesses ranging from startups to Fortune 500 companies.

I value curiosity, intention, and joy in work. I believe that creativity blossoms through constraints. My favorite part about working with a variety of industries is being able to cross-pollinate different findings, inspirations, and solutions throughout projects.

When I'm offline, you can find me enveloped in hot pot steam, doing impromptu monologues, and cycling around San Francisco listening to Isaiah Rashad's "4r Da Squaw" on repeat.

Work Experience

2021 — Now

Internet friends working for internet money

2020 — 2021
San Francisco

Provided art direction, branding, web, marketing and product design to startups small and large. Notable clients include Google, Facebook, Robinhood and Essence Global. 

Responsible for leading design on projects as well as coordinating and working with contractors throughout tenure at Ueno. Projects included vision-setting concept work, art directing illustration teams, leading 20+ page website redesigns, and branding collateral.

2017 — 2020
San Francisco
2017 — 2018
San Francisco

Contributed to the redesign and relaunch of Slack.com in 2017. Established a modular design system to quickly and effectively build out landing pages. Scaffolded the foundation for internationalization requirements by creating new tooling and processes to eventually translate the site into French, Spanish, German and Japanese.

Worked cross-functionally with Customer Acquisition and Engineering teams to scale website with accessibility and consistency throughout.

2015 — 2017
Orlando, FL

Provided branding, UI, UX and marketing design for over twenty five accounts throughout tenure. Notable clients include; Facebook, Linkedin, Davidoff, and Adventist Hospital Systems. Responsible for refining processes for the creative department as well as providing mentorship and guidance to junior designers. Contributed to internal branding, and collaborated extensively with teammates of other disciplines to successfully ship projects.

2015 — 2016
Assocate Creative at Purple, Rock, Scissors
Orlando, FL
2014 — 2014
Creative Intern at Purple, Rock, Scissors
Orlando, FL

Projects

Ongoing
Contract Art Direction and Design at Cyberhaven
2023
Website Design at Conor O' Hollaren
2023
Website Design at Off-Menu
2023
Color and Design System at Panoptic
2023
Glossary Website Design at Founder Shield
2023
Untitled Web Design at ANML
2022
Untitled Brand Design at LA Visual
2022
Branding, Art Direction and Web Design at C3
2022
Contract Design at DigitalOcean
2022

Marginfi is a decentralized portfolio margining protocol for trading on Solana. The protocol gives traders a unified account to access margin, compose a portfolio, and improve capital efficiency across underlying trading protocols. Through VectorDAO— Chloe Park, Jon Yan and I partnered with Marginfi to create a new brand identity, including graphic elements, color and typography, digital ephemera, and collateral.

2022
Satori Branding and Web Design

Satori is the leading onchain derivative protocol consisting of a suite of perpetual contracts on Polkadot.

2022
Untitled Campaign Design at Uber
2022

The.com allows people to create, remix and launch websites through Blocks— reusable building units. I worked closely with Clarke and Jeff McKinnon to create a compelling landing page to showcase their product in an interactive and engaging way.

2021

Thayer Street offers corporate growth equity, structured finance, and alternative private investments to financial and business services companies that are primarily technology-enabled. Established art direction and new design for Thayer Street Partners' new website.

2021
Design and Art Direction at Wiz.io
2021

Established template pages and collaborated in establishing a robust module library.

2021
Contract Design on Various Projects at BASIC Agency
2021

Founder Shield is a leading insurance company for startups. They initially focused on early stage startups but wanted to broaden their reach with their services. They came to Midnight (Elan Miller) and I to redesign their brand & website to better speak to decision makers at aspiring unicorn companies.

My responsibilities included Branding, Wireframing, Web Design, Interaction Design and Art Direction.

2020
Twitter Ad Revenue Vision at Ueno
2020

Aurora Innovation is a self-driving car company leading their space in creating an agnostic self-driving ecosystem.

Andrew Braswell and I designed Aurora's new website. My responsibilities included Wireframing, Web Design, Interaction Design and Art Direction for a 10 page website.

2020

Robinhood hired Ueno to develop and create media assets that would live across their Robinhood Learn ecosystem, an initiative meant to educate users about finance.

We created over 500 illustrations and infographics for Robinhood over the course of a year. I created the first 30 illustrations myself before we assembled an illustration team—at which point I shifted focus to art direction.

I was responsible for distilling the Robinhood guidelines defined by Collins and translating them into a scaleable illustration and infographic system.

2019

Essence Global is a global data and measurement-driven full service agency owned by GroupM. We collaborated with their team to create a rebrand and redesign their website.

Responsiblities included implementation of Essence Global's new brand refresh done by Ueno, wireframing, prototyping, designing a 10 page website.

2019
Proxy Website Redesign at Ueno

Proxy enables people to access their workplaces through a mobile app. Proxy's long-term vision is to build a platform that will create a unique identity signal for everyone.

We worked closely with Proxy to create their website. My responsibilities included design, wireframing and art direction for photography and 3D assets.

2019
Google Play Store Vision at Ueno
2019

Collibra is the Data Intelligence company. Collibra organizes huge volumes of information, governance policy and data procedures that are otherwise dense, disconnected and intangible to serve up insights, action items and learning tools in one platform.

Ueno was tasked with helping Collibra with their rebrand as well as updating their web presence. My responsibilities included implementation of their new brand upon Collibra.com

2018
SiFive Website Updates at Ueno

Expanded upon our Ueno's original redesign led by Gene Ross, by establishing additional functionality for SiFive.

My responsibilities included scaling the website to accomodate for Events, Communities, and additional product offerings.

2018

Noodle.ai delivers AI products to the industries that directly impact the global economy. By surfacing predictions and trade-offs at every stage of the supply chain, Noodle.ai gives business leaders the ability to identify knock-on effects of their choices so that they can make responsible decisions, saving money, time and the world’s resources.

I provided design support to the primary team through translating desktop website compositions to mobile as well as art directing and storyboarding key graphic moments throughout the site.

2018
Facebook Audience Vision at Ueno
2018

Articulate Rise 360 is a modern, dynamic eLearning authoring tool allowing designers to create responsive courses for any device. Using a web-based course builder, Rise allows instructional designers to create beautiful online courses with a few clicks of a button.

We helped establish the web presence of Articulate's standalone service— Rise. I was responsible for wireframing and web design.

2018

Collaborated with team (Angelina Mckinley, Maria Gonzalez, Mina Markham) and eng to translate the site into French, Spanish and German as well as the localization of Slack.com into Japanese. This included translating static product UI into CSS in order to create a scaleable graphic system that would be able to adapt to a variety of languages.

2017
Slack.com Astronaut Design System at Slack

Worked with Customer Acquisition and Engineering to launch a redesigned Slack.com with a new backend that loads pages faster and a new modular design system to quickly and efficiently build landing pages.

2017
Slack.com Solutions Landing Pages at Slack

Redefined Slack.com's role -based landing pages. Worked collaboratively with the web and design teams to define photography style, adaptable product UI, and messaging.

2016
The Symbiosis of Brains, Marketing, and Design at SXSW

Worked closely with Tommy Hung and Caitlin Pequignot to create a keynote for SXSW. Provided art direction and presentation design.

2016
Facebook Interface Guidelines at Facebook via Purple, Rock, Scissors

Worked for six months as a contractor with the Facebook Interface Guidelines team to help develop Facebook’s internal design system. Tasks included auditing and componentizing design patterns to inform consistency throughout the visual experience of the product. Contributed to successful design sprints and met internal goals by providing key insights, feedback and design throughout the contract.

2016
Facebook for Developers Brand Design at Facebook via Purple, Rock, Scissors

Worked for six months as a contractor embedded in the Facebook for Developers team as a communication designer. Integrated new branding developed by Wolf Ollins to adhere to Facebook’s style guidelines. Created and established new design patterns for the Facebook for Developers brand. Work included promotional collateral, website templates, documentation pages, iconography and visual direction.

2016
Summit Learning Website Design at Purple, Rock, Scissors
2016

Lux Capital is a venture capital that invests in emerging science and technology ventures at the outermost edges of what is possible.

I was tasked with designing the website including homepage, portfolio, team pages, and blog.

2016

The Filutowski Eye Institute is a recognized leader in vision correction surgery in Central Florida.

Doctor Filutowski came to Purple, Rock, Scissors looking to invigorate his companie's web presence. I was tasked with the branding, design, and art direction of website.

2015
Northland Church Website Redesign at Purple, Rock, Scissors
2015
Adventist Health Systems — Physician Intranet Design at Purple, Rock, Scissors
2015
RMCAD.edu Landing Page Design at Purple, Rock, Scissors
2014
Davidoff — Hourglass Lounge Landing Page at Purple, Rock, Scissors
2014
Linkedin Email Template Design at Purple, Rock, Scissors

Side Projects

2015
Orlandough Branding

Education

2012 — 2014
Associates Degree in Design at Valencia Community College
Orlando, FL

Contact

Website
Twitter
Instagram
Dribbble