About
Multidisciplinary user experience designer with over ten years of experience in fine art, visual, and apparel design.
Currently designing impactful user experiences for Patagonia that are aligned with the brand's values.
Work Experience
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Work in collaboration with design and strategy lead to bring a creative and analytical approach to design solutions.
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Assist in researching and designing digital experiences that align with Patagonia’s mission and values through research & testing, wireframing, concept ideation and prototyping.
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Collaborate with digital teams to maintain and evolve Patagonia design system
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Currently leading the design of the first phase of integrating used product into the shopping experience on Patagonia.com
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Drove UX vision, created wireframes, ran prototypes, and conducted testing.
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Identified and resolved issues with user flow for RealSize, a tool used by e-commerce brands that uses a virtual body scan to measure users' bodies and recommend sizes.
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Designed a style quiz for Levi's in an effort to replicate the in-store shopping experience and improve the accuracy of the RealSize tool's size recommendations
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Strategized and led the implementation of the research and design for the beta and GA application versions, as well as the marketing website
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Designed and built a responsive and interactive marketing website that brought in over 100 potential users for the beta application.
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Cross-collaborated with stakeholders and engineering lead to define short- and long-term product goals to inform roadmap for the MVP
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Created and designed brand assets, such as graphics and marketing materials
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Prepared and presented ideas and designs to internal stakeholders for review and approval throughout the design lifecycle
Founded and operated a D2C e-commerce business specializing in handmade, one-of-a-kind apparel and home goods.
Led the design of two new contemporary collections that, for the first time in more than ten years, brought the company new market distribution
Volunteering
Volunteered as a docent for the annual MAK Architecture Tour.
Provided volunteer UX design and research assistance to BallotNav, a web-based tool that provides resources and navigation to election offices and ballot drop boxes across the US. I conducted research to help create meaningful and well-informed design updates for the tool and website.
Exhibitions
Work on view: Threaded Realities