About
I'm an independent creative director and designer with a strong background in building brand identity systems, motion, and strategy. Currently, I lead teams on really exciting branding projects for a variety of clients.
Clients: Google, Adobe, Dropbox, Lego, Hims & Hers, Fenty Beauty, LIV Golf, Oreo, Burger King, ABInBev (Bud Light, Bud Light Seltzer, Budweiser), Jet Puffed, Green NYC, The New York Times Magazine, etc.
Contact
Work Experience
Led design and execution of two successful design summits: "Blank Space" (2024) and "Craft Class" (2023). From initial concept to final execution, I collaborated with a production agency to ensure every element resonated with the core theme. Transformed event spaces into immersive experiences that brought the concepts to life.
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Blank Space (2024): Empowered designers by fostering a space for exploration and overcoming creative fear. Led branding and overall aesthetic.
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Craft Class (2023): Facilitated connections within Dropbox's remote design teams. Designed branding that reflected diverse creative collaboration.
Delivered: Brand identity design, environmental graphics, stage design, badge design, print collateral, keynote graphics, and digital/motion assets.
Launched content strategy for India: Pioneered India's content strategy, establishing a foundation for high-quality, locally-relevant content that resonates with users.
User-First Design: Led the partner agency and designers to craft user-friendly templates reflecting Indian trends and seasonal moments, empowering effortless, relatable content creation.
Built a high-performing team: Led and mentored a team of designers, ensuring efficient production and adherence to quality standards.
Worked as a core creative to conceptualize & develop the branding for Google I/O22 and Search On’22. Storyboarded videos and engaging graphics for event keynotes (Sundar Pichai & other keynote speakers), broadcast assets and web. Design graphics and collaborated with motion designers to bring the designs to life.
I worked with Group Nine Media's (now Vox Media) BrandShop team (in-house agency) to art direct visually branded content and experiences for brands like Thrillist and PopSugar. Led the art direction for brands like Fenty Beauty, CVS, Travel Nevada, Lyric, Culvers and more. Worked collaboratively with specialized illustrators and photographers to bring the story-driven art direction to life.
Work includes the rebranding of an iconic 90's brand, Oreo Easter 2022, So delicious brand extension, Kevita Packaging, Del Monte Packaging design and more.
Played a leading role in designing brand identity campaigns, packaging, gifs for incredible brands like Bud Light Seltzer, teams at MLS and NFL, Jet Puffed, and Burger King including Graphic, Motion, Typography, Iconography and Photography. Was a part of many winning pitch projects helping the agency earn more recognition and new clients.
Worked on strategy and design briefs for GreeNYC, Vans, Uber and The New York Times Magazine. Implemented ideas and design executions including iconography, branding, 2D animation and stop motion videos.
Worked with multidisciplinary teams to rebrand the visual language and voice of brands including Shell, Uber, and Microsoft in India with motion graphics, environmental graphics, and social media. Served as a mentor to incoming designers and interns.
Worked for a start-up in a close-knit, collaborative group,to develop and create the brand tone and social media for the company. Played an integral role in the company’s growth and helped them acquire new clients and partners by creating visually compelling and narratively sound client pitch decks.
Side Projects
The 36 Days of Type challenge is a great opportunity for creatives to express their interpretation of the letters and numbers of the Latin alphabet. I decided to explore and celebrate different motifs, shapes, colors, and patterns inspired by the state of Gujarat, India where my ancestors are from.
My attempt to try and connect with my New York neighbors by using a tactic no longer used by modern society - Borrowing!
Face masks can be a barrier to communication for kids going back to school. Hence, I designed a pack of masks that allows kids to choose a mask based on how they're feeling giving them back their autonomy towards their own emotions
My idea was loved and picked up by JKR's UK team.