Building out the design foundations of the brand and product.

I headed the design team at Curb Food. My focus, with the help of my Product and Tech fantastic counterparts, was getting the best outcomes from the 4 product teams and 4 designers working together - with purpose! Our mission was to transform the restaurant and food delivery industry. Our products ranged from physical experiences with interior and service design aspects to digital experiences for customers and productivity or admin tools for our own staff.

PayPal acquired iZettle 1 year after I joined. We were only 300 back then and grew up to be 1000+. From day one I join the Growth team to improve acquisition, activation, and retention metrics. I ended up leading the growth area, consisting of 4 teams, with my Tech and Product leader colleagues. In 4 years I learned a lot about data-led decisions, cross-functional decision-making, product team collaboration, and scaling design from start-up to enterprise level.

Daresay is a strategic, design and development agency. I had the chance to work with and learn from clients such as IKEA, Microsoft, Ericsson, ABB, Länsförsäkringar, Arla, HID, and Assa Abloy. We worked on big to small projects in cross-functional teams, from strategy and service design to tech release. The last part of my 4 years was to lead the visual identity and rebranding project.

Motion design is a passion of mine and as a side business and self-employed had the chance to work with clients like Canal+, Renault, and AXA, creating Logo animations and videos.

Advertisement, graphic design & layout