𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐯𝐞𝐫𝐡𝐚𝐮𝐥: Update and lift the council's old brand identity + manual, tone of voice, and logo in a collaborative effort with stakeholders to properly convey its vision, mission, and values. Shaping an approach that is representative, inclusive, and approachable.

𝐂𝐨𝐡𝐞𝐬𝐢𝐯𝐞 𝐂𝐑𝐌: Redesigned website and developed an advanced self-service network management system that efficiently maintains and seamlessly integrates dynamic data feeds for each member while streamlining the council's data to reflect a unique experience that significantly increased lead generation and functioned as a contemporary directory in which catered to both potential consumers and prospective members alike.

𝐋𝐢𝐛𝐫𝐚𝐫𝐲 & 𝐒𝐡𝐨𝐰𝐫𝐨𝐨𝐦 𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞: Optimize the gallery experience by maintaining a comprehensive range of products, including textiles, wallpapers, finishes, and sample inventories. Additionally, ensure proactive adjustments to accommodate new collections and their corresponding displays.

𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Boost sales by creating a "positive-first" impression through an inviting showroom environment characterized by refined undertones and accessible displays. Utilize audience-specific marketing strategies, including color and lighting theory, strategic layout planning, and cohesive product recognition, to enhance client engagement effectively.

𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Delivered support to both internal teams and external clients through diverse platforms, including in-store interactions, telecommunications, and proactive social media activities. Successfully converted new prospects into loyal clientele by employing competitive positioning strategies, efficiently facilitating product requests, tactically distributing informational materials, and promoting marketing content to increase brand visibility/market reach.

𝐀𝐜𝐭𝐢𝐯𝐞 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞: Amplified brand visibility and user engagement by creating promotional and innovative materials that effectively showcased the company’s product lines across industry-leading digital platforms. Utilizing tools such as Mailchimp, Adobe Creative Cloud, and Figma to fully capitalize on e-marketing sectors and social media positions by incorporating relevant emerging trends and maintaining distinct brand appeal in which crafted tailored yet one-of-a-kind compelling experiences.

𝐂𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐢𝐧𝐠 𝐁𝐮𝐢𝐥𝐝𝐞𝐫𝐬: Enhancing online presence by developing a robust brand system, which encompassed key principles including a reinforced logo, a clearly articulated tone of voice, and a well-structured messaging hierarchy. To complete the digital footprint, the system incorporated a rich, yet contemporary color palette designed for versatility and adaptability. Both strategic and aesthetic improvements significantly advanced the primary objective of drawing in new clients.

𝐁𝐫𝐢𝐞𝐟𝐢𝐧𝐠 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Engaged comprehensively in every phase of website development, from crafting initial briefs to delivering polished concepts during client presentations. Simultaneously bringing an immersive experience to the brand’s image with a strong emphasis on user-centric design. Executed SEO optimization thorough market research, seamlessly integrating it into both UI and UX elements while adhering to accessibility standards.

𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐀𝐫𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧: Worked collaboratively with the CEO in assigning and deploying tasks for contractual artists and legal team in a cross-functional effort to conceptualize the company's brand. Incorporated revisions and feedback to ensure consistent brand presence across all marketing touchpoints. Oversaw advertising photoshoots, staging of brand elements and product lines including the post-production process of retouching assets.

𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐭𝐨𝐫𝐞 𝐂𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧: Developed an e-Commerce storefront and integrated crucial components including landing pages, SEO friendly PDP’s, merchant gateways, streamlined checkout process, and order management system among other essential features.

𝐏𝐫𝐢𝐧𝐭 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐚𝐭𝐚𝐥𝐨𝐠 𝐃𝐞𝐬𝐢𝐠𝐧: Lead and produced both print and digital publications for the company's apparel line, effectively showcasing product styles, color variations, suggested retail prices (MSRP), and facilitating the dissemination of vital information. Created detailed schematic designs for apparel intended for third-party vendors at museums and trade exhibits across the United States, including the prestigious Smithsonian Museum in Washington, D.C.