Chris Espino

Chris Espino

New York City

About

Chris Espino, a designer who enjoys all things branding, facilitating strategies & conceptual ideation

Work Experience

2016 — Now
Design, Consulting, Branding at The Artful Mogul ↗

Provides Graphic Design, Art Direction, Branding, Editorial Design, Branded Content, Social Media Marketing & Strategy.

Assistant Art Director for a 20min Documentary entitled “Finding My Voice” 1st place winner in the Big Apple Film Festival

Brand Identity for Productive Deals Realty.

A finance app entitled Circulate & Magi Films; a film production company based in New York City.

Provided creative direction for Eric Espino Photography, Including assistance with set up and breakdown of photography equipment.

Created the brand identity for the Long Gallery in Harlem.

Lead designer for the Hispanic Heritage Month Campaign at Color of Change.

2021 — 2023

Develop brand guidelines and templates with added training and instructional materials

Rebrand their branded house of logos to increase awareness and consistency on all mediums

Rebuild the 89-page company website

Design UI for products and applications to improve functionality, style and language

Produce resources, product demo presentations and sales/marketing materials to reflect rebrand

Implement new co-branding and white-labeling standards for company and execute content on behalf of company partnerships

Build relationships and collaborate amongst Software Development and Customer success teams

Prepare photography, print, video and editorial content, as well as social, email and blog graphics

Style new webpages/products/offerings and build their respective websites/webpages

Promote strong, supportive and constructive relationships throughout the creative team

Compile and organize data for company-related fundraising, donating and volunteer efforts

Produce first industry trends study.

2021 — 2021

Ideate, Conceptualize and Design content for social, digital, print, presentation and video distribution.

Works within a team to execute social graphics, digital, layouts, print collateral, websites and video for various financial startups. Creates brand identities and concepts for financial startups including website design.

Executes successful marketing campaign graphics including, static & carousel Ads, animated video, and branded content.

Communicates with stakeholders to understand unique needs, guide the design process and tailor deliverables to drive revenue and meet objective

Delivers on-time projects to meet tight deadlines.

Assists in the re-brand of the company.

Works side by side Creative Director, Art Director to receive feedback and strategize concepts for optimal performance.

Collaborates with a diverse creative team of UX/UI, Graphic & Product Designers in the creation of content across the financial industry.

2018 — 2019
New York City

Responsible for the design of editorial print campaigns, overseeing & managing the work of freelancers.

Designed a vast array of weekly print issues distributed within top newspapers including USA Today, Washington Post, Chicago Tribune, San Francisco Chronicle, and Los Angeles Times within in a 3-day live editing process, collaborating with senior project managers, content strategist, copywriters & freelancers to deliver on time and within budget.

Influences clients and collaborators through tactful design pitches.

Created ad builds, gifs, and twitter chats for high profile clients to boost brand awareness and drive client engagement.

Delivered digital/print banner ads, mobile ads, and full-page ads. Conducted morning meetings on the progress of the production department.

Provided on-going support to clients through the ad submission process, troubleshooting any issues that arose.

Designed viral gifs and twitter chats for Netflix's premier of "Sierra Burgess is a Loser".

Spearheaded a collaborative partnership with the production coordinator to rebrand and grow the company's non-existent social media presence, executing a strategy across all locations' social media accounts.

Consulted with clients to understand unique needs, guide the design process, and tailor deliverables to meet objectives.

Creative directed and pitched a successful social media rebrand/strategy used across international offices.

Executed 60+ campaigns across varying industries, and the distribution of 700,000+ copies.

2016 — 2016
Harlem, New York City

Provided creative direction/branding and design assistance to Senior Creative Director, Nathan Levi Lewis.

Stayed abreast of clients' industry trends by conducting research.

Created logos, business cards, and websites to meet client needs.

Spearheaded the rebranding of a fashion website (Fashionbombdaily.com) into a magazine, including motion-type graphic design on each page.

2013 — 2013
Marketing Intern at Stage 48 ↗
New York City

Provided design for business cards, posters, food menu, flyers, and web banners for shows and events.

Photographed celebrity events (e.g., P-Diddy's Cîroc Party).

Delivered digital marketing for shows via Facebook.

Composed daily email blasts.

Acted as assistant manager in major celebrity shows, such as Spotlight Live.

Education

2015 — 2017
Bachelor of Fine Arts at Queens College
Queens

Certifications

2020

525 Clock Hours, Full-Stack Software Engineer