About
Hi! I'm a creative leader with over 20 years of experience in graphic design, branding, and illustration. I combine creativity with strategic thinking to help brands showcase who they are.
When I'm not working (or thinking about working), I'm probably hanging out with my wife and kids, watching movies, or playing soccer.
Projects
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Research & Strategy
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Brand Identity Design
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Photography
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Web & Print Design
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E-Commerce
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Digital Ads
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Concept Development
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Art Direction
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Campaign Identity Design
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Print & Web Design
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Concept
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Copywriting
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Design
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Research & Strategy
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Brand Identity Design
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Print and Web Design
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Signage and Way finding
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Brand Identity Standards
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Project Management
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Research & Strategy
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Brand Identity Design
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Web Design & Development
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E-Commerce
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Brand Identity Standards
Side Projects
Consulted on UI/UX recommendations for their app update.
Work Experience
Timber & Steel is a functional fitness and personal training gym that I started with my wife. My roles included CEO, COO, Head Coach, Creative Director, and designer. I completed all the market research and developed the brand from scratch. I developed brand standards and created designs for print, digital, and merchandise.
As the owner it was important to measure the effectiveness of our design and campaigns. If it didn't lead to more sales I made adjustments and tracked our metrics each month.
I also lead a small team to stay aligned with the mission and vision of the company but also to work together and to further their skills and careers.
I started at this company as a designer but moved up to Lead Graphic Designer. In this role, I was responsible for:
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meeting with internal departments to plan their yearly design needs
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working with the marketing team to develop fundraising campaigns
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creating creative briefs for various projects
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concept development
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production design
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brand development and design
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web and digital design
6foot4 was a design studio of my own creation. I was the principal creative and did the majority of the strategy, concept development, and production design.
I focused primarily on branding and identity design. I love the process of finding the unique qualities of an organization and then communicating those qualities through a visual and written tone.