Tom Cavill

Tom Cavill

Product Designer in London


A designer with a focus on digital product design, and experience working across a broad spectrum, from tiny apps to tech giants; with established institutions to my own funded startup.

I have held both IC and leadership positions. My interests now lie in design management and building and scaling effective teams.

Most recently I was Head of Design at Heygo. I’ve also worked as a lead designer at Facebook Reality Labs; as Head of Design at a fintech I cofounded; and consulted on digital design for brands such as BP, the British Council, and Flying Tiger.

What I’m good at is shaping a design organisation to ship good work consistently, balancing craft and pragmatism. I like using my experience to help coach designers, and create an environment in which they do their best work. I can bridge the gap between product teams and company leaders or founders because, uniquely, I’ve been on all sides.

I’m currently on sabbatical, and am starting a new Head of Design role in January 2023.

Work Experience

2022 — Now
On sabbatical at home/abroad

Doing some walking, some painting, and restoring a tired 60s house

2014 — Now

Co-founded and am now and advisor to this tech-enabled investment platform, backed by Zoopla, LocalGlobe and others.

2021 — 2022

Explore the world. From home.

Startup that raised $20m. I established a design function encompassing product and creative designers; built hiring practises and embedded team norms that meant we shipped high quality work under extreme pressure. Sat on leadership team and advised on matters outwith design's core responsibilities.

Left in July '22 to take a summer sabbatical.

2020 — 2021

Led product design on the Spark AR Hub team, specifically helping AR creators understand the performance of their effects better.

2014 — 2020

Bricklane enables investors to efficiently and flexibly access the UK's largest asset class – residential property.

Designed and helped build an end-to-end consumer investment platform that was distributed via Zoopla and other partners. Hired founding product team, and managed both full-time and contract designers staff.

2012 — 2014
Product design consultant at Independent
US, UK, Europe

Clients included: Flying Tiger Copenhagen; British Council; MyBuilder; OMG plc

2010 — 2012
2009 — 2010
Leeds, UK

Devising and delivering lectures alongside running workshops for beginner to intermediate level front-end developer students.

2007 — 2009
Leeds, UK

Contributing to consumer-facing projects for brands including Hugo BOSS; Shell; Jet2; Plusnet; and Valentino

Side Projects

Knowall (RIP)

Knowall was a "book playlist" service that let users request and suggest reading material on a given theme


Design job board aggregator — gained 5k followers organically. Revenue generating with no overhead.


Selfie video messaging iOS app — gained 10k users with £0 marketing spend. Big in Iraq.


Single-purpose T-shirt site that garnered a lot of press attention.



They’re unsophisticated, untargeted and seriously old school: so why do London’s tech startups still love tube advertising?



Student Yellow Pencil from D&AD

Integrated Campaign