Tom Cavill

Tom Cavill

Head of Design @ Supercritical in London


A designer with a focus on digital product design, and experience working across a broad spectrum, from tiny apps to tech giants; with established institutions to my own funded startup.

Work Experience

2014 — Now

Co-founded and am now and advisor to this tech-enabled investment platform, backed by Zoopla, LocalGlobe and others.

2023 — 2023

One of the world's largest carbon removal marketplaces

2022 — 2023
On sabbatical at home/abroad

Doing some walking, some painting, and restoring a tired 60s house

2021 — 2022

Explore the world. From home.

Startup that raised $20m. I established a design function encompassing product and creative designers; built hiring practices and embedded team norms that meant we shipped high quality work under extreme pressure. Sat on leadership team and advised on matters outwith design's core responsibilities.

Left in July '22 to take a summer sabbatical.

2020 — 2021

Led product design on the Spark AR Hub team, specifically helping AR creators understand the performance of their effects better.

2014 — 2020

Bricklane enables investors to efficiently and flexibly access the UK's largest asset class – residential property.

Designed and helped build an end-to-end consumer investment platform that was distributed via Zoopla and other partners. Hired founding product team, and managed both full-time and contract designers.

2012 — 2014
Product design consultant at Independent
US, UK, Europe

Clients included: Flying Tiger Copenhagen; British Council; MyBuilder; OMG plc

2010 — 2012
2009 — 2010
Leeds, UK

Devising and delivering lectures alongside running workshops for beginner to intermediate level front-end developer students.

2007 — 2009
Leeds, UK

Contributing to consumer-facing projects for brands including Hugo BOSS; Shell; Jet2; Plusnet; and Valentino

Side Projects

Knowall (RIP)

Knowall was a "book playlist" service that let users request and suggest reading material on a given theme


Design job board aggregator — gained 5k followers organically. Revenue generating with no overhead.


Selfie video messaging iOS app — gained 10k users with £0 marketing spend. Big in Iraq.


Single-purpose T-shirt site that garnered a lot of press attention.



They’re unsophisticated, untargeted and seriously old school: so why do London’s tech startups still love tube advertising?



Student Yellow Pencil from D&AD

Integrated Campaign