Top Mentors in 2024, Canada

+ Triangle Loyalty (iOS and Android )
+ Canadian Tire Bank (iOS and Android )

• Successfully designed and launched two mobile Android and iOS apps with +240K users - online banking and retail loyalty program functionalities

• Led key projects for the banking app, including the “Promise to Pay” initiative, and implemented gamification strategies to enhance user engagement and align with stakeholder goals. Resolved UX challenges for the Rewards app, including premium membership features, filters, and gamification MVPs such as triangle redemption and swap offers.

• Partnered with research teams to drive iterative design improvements and applied design thinking methodologies to solve user problems in subsequent design cycles.

• Contributed to the evolving design system by adding new reusable components, illustrations, and specifications that meet standards.

• Created and delivered personas, journey maps, wireframes, high-fidelity designs, illustrations and specifications to various business units.

• Led the design of a mobile app for the property sector.

• Shipped iOS and Android remote assist apps with video calling and booking engines, incorporating • Conversational User Interface (CUI) elements, resulting in a 28% increase in download rates.

• Executed comprehensive user research, heuristic evaluations, and benchmarking analyses, delivering insightful findings to key stakeholders.

• Crafted empathy maps, user flows, and wireframes. Elevated user interactions through functional animations produced in After Effects and seamlessly integrated using Bodymovin.

• Collaborated with engineering teams to assess technical feasibility, timelines, and ensure quality during development.

• Served as the sole designer for a SaaS B2C FinTech responsive web app, empowering financial advisors to manage client funds and handle complex data scenarios.

• Explored the interaction of financial products with advisors through various APIs to process complex data scenarios. Led the design vision and established the product direction, resulting in a successful first public preview of the software.

• Fostered cross-functional partnerships to define product roadmap, integrating engineering insights with market analysis for enhanced user experience.

• Conducted usability testing and post-deployment evaluations to assess user experience success, iterating designs based on feedback for continuous improvement.

• Developed the user experience and interface for a native mobile dating app, emphasizing intuitive usability and aesthetic appeal.

• Collaborated with product owners, developers, and researchers to develop core features, including stealth modes, private keys, and profile redesigns.

• Produced high-fidelity mockups, interactive prototypes, and maintained the style guide to ensure design consistency across the app.

• Iteratively improved the app's design based on user feedback.

• As sole designer my role on the team was to visualize this never-before-seen product, and to tell the story of our future customers.

• Designed a desktop app which is connected to a native mobile app, allowing e-commerce stores to customize and manage their own mobile app through Shopify API’s.

• Drove a start-to-end intuitive user experience for web software and native mobile applications using insights drawn from in-depth user and consumer research.

• Created sketches, wireframes, interface mockups and interactive prototypes to communicate design user flows, features and interactions to engineering.

• Efforts led to a successful launch of the company’s product and acceptance into the renowned Collision Tech Conference.

• Implemented 2D animated motion graphics ads for Snapchat, Facebook and Google using data-driven statistics to generate user growth.

• Designed from scratch a new web-based product Broadsign Publish. Helped reshape and improve the UI for Broadsign Direct, implemented new features, including; AI technologies to sort inventory, content scheduling, static and digital campaign booking and multi-user access control.

• Work closely with Product Owners, Managers and Team Leads to ensure we are developing world class-applications under Agile methodology.

• Providing UI/UX/AI expertise by taking into account data from stakeholders and users which led to securing a contract with Google subsidiary in NY.

• Deployed Broadsign's first comprehensive design system, with the goal of implementing a scalable Sass and React-based front-end system and to develop shared principles for use across products ecosystems.

• Working in a cross-functional role as a designer and developer focusing on UI/UX for the core Altitude Sports web and mobile experiences.

• Optimized the front-end code performance increasings the site speed by implementing modular templates for the landing pages of premium brand.

• Creating polished interactive web-based interfaces with HTML/CSS, XML, php in magento and Shopify CMS. Versioning with Github.

• Drove responsive email campaigns in Mailchimp through design and code XHTML & HTML that work on any device or client thereby increasing effectiveness of marketing efforts.

• Created Sketches, Wireframes, Mockups. Sliced PhotoShop files to divide website imagery and then translate into working webpages.

• Created dynamic database-driven responsive website with Wordpress CMS using HTML 5, CSS3, JavaScript and PHP. Integrated Woocommerce shop.

• Researched and modified a wide variety of plugin/module styles to ensure proper output appearance for use with theme.

• Migrated the locally developed websites to a live server, exporting the database. Provided front-end and technical support for high-impact issues relating to e-commerce implementation of company’s e-commerce system promptly resolving any given issue (i.e. troubleshooting/debugging
  using DevTools).

• Complete redesign and re-architecture of Bojeux Website. Front-end web development using Twitter Bootstrap FrameWork (HTML5/CSS3/JS/jQuery).
  
  Additional Responsibilities:
  In addition, my position expanded to define and implement Search Engine Optimization Strategy (SEO) by doing Metadata development: content production, key-wording, structured data mark-up to help the site rank well on search engines. Custom design and code of email marketing newsletters

• Created E-commerce email marketing template designs in PSD and AI format by means of converting files to pixel-perfect W3C valid XHTML/CSS by hand, using lightweight table based coding or image maps, with full browser compatibility, compliant with all major email clients and a wide range of device types - (i.e. tablets, smartphones and desktops).

• Refined the look for Call it Spring’s brand imagery.

• Responsible for website photography, website banners and online ads through working collaboratively with the photography studio for products shooting & retouching, ensuring imagery fully expresses
  full visual potential to best achieve desired results. Developed graphical elements in order to create a dynamic, unified visual style.

• Optimized creative campaign images for the web. Seasonal site refresh design (campaigns, fonts, colours) for extensive FW sale/clearance, transitional and SS2014 collection
  
  Additional Responsibilities:
  Committed code files into ‘GitHub’ repositories. Created e-mail templates for Aldo Int. Provisioned the overly aggressive high volume of marketing emails with link tracking to automatically analyze campaigns results.

• Designed desktop user experiences. Created wireframes, high fidelity mocks, visual design and final assets.

• Originated interactive web pages (HTML/CSS, JS) from graphical models.

• Integrated projects in SVN. Team scrum board. A/B testing

Additional Responsibilities:
Integrated Feedback Software on the server and modified the
software UI Components look and feel to match ResearchGate
Style Guide Specifications using CSS, HTML and PHP basic
manipulation. Coordinated with designers and engineers across multiple teams to meet aggressive launch schedule.

Designed desktop user experiences. Created wireframes, high fidelity mocks, visual design and final assets.

Originated interactive web pages (HTML/CSS, JS) from graphical models.

Integrated projects in SVN. Team scrum board. A/B testing Additional Responsibilities: Integrated Feedback Software on the server and modified the software UI Components look and feel to match ResearchGate Style Guide Specifications using CSS, HTML and PHP basic manipulation. Coordinated with designers and engineers across multiple teams to meet aggressive launch schedule

Created illustration concepts for top sheet graphics for FW2011/FW2012 collections. Designed handmade typography for the ski models.

• Contract for sale of art work on the following exhibitions: ARDT x theflashgib at Stroke Urban Art Fair 2011 (Munich), Formaganda Media Air Fair (Berlin) and Flashgib (Stuttgart).

• Theflashgib is a multifunctional flagship store selected artists and brands to showcase the products of their creativity. It’s also a space for inspiration, and a place where unique-minded individuals can buy fashion and lifestyle goods.Contract for sale of art work on the following exhibitions: ARDT x theflashgib at Stroke Urban Art Fair 2011 (Munich), Formaganda Media Air Fair (Berlin) and Flashgib (Stuttgart). Theflashgib is a multifunctional flagship store selected artists and brands to showcase the products of their creativity. It’s also a space for inspiration, and a place where unique-minded individuals can buy fashion and lifestyle goods.

• Product Management

• User Interface Design