Caroline Toscano

Caroline Toscano

Senior Product Designer in Brazil, She/Her

About

Hi, I'm Carol a Senior Product Designer based in Brazil.

For the past six years, I have worked in the technology field, specializing in graphic and product design for both large corporations and smaller businesses. I focus on designing user-centric solutions with empathy, ensuring alignment with company objectives and using insights from research and quantitative data.

Currently, I am a specialist in behavior and pursuing an MBA in Neuroscience, Behavior, and Marketing. This combination allows me to approach design with a unique perspective, integrating behavioral science and data-driven strategies to create impactful and engaging experiences.

I have completed several courses in key areas such as Design Systems, Operations, and Research, which have strengthened my skills and broadened my knowledge. I am deeply interested in gamification, growth strategies, and marketing, continually seeking innovative ways to deliver value to users and businesses alike.

Work Experience

2023 — Now
Brazil

77 Sol is a solar energy company that offers sustainable and cost-effective solar panel solutions for homes and businesses. As a Sr.Product Designer, I'm responsible for redesigning the website's architecture, creating a cohesive design system, and conducting data-driven research and analysis.

2023 — 2024
Senior Product Designer at Raízen | Shell
Brazil

As a Product Designer at Shell Brazil, I lead the design efforts for the Shell Box BR club app as a freelancer. My responsibilities encompass crafting intuitive and visually appealing user interfaces, developing screens, and creating prototypes. Additionally, I actively engage in research to stay informed about industry trends, user preferences, and technological advancements, ensuring our app remains at the forefront of innovation and user satisfaction.

2022 — 2023
Product Designer Specialist at Civi App Co.
Brazil

Civi is a security app from São Paulo that delivers notifications and messages to keep users safer. My responsibility is to create the proposed premium plan known as Civi Protege. Along with enhancing design procedures and teamwork in general.

2021 — 2022
Product Designer at Gamers Club
Brazil

Gamers Club is a competitive CS:GO platform that aims to transform competitive online gaming. As a part of the Growth team, I was in charge of improving client acquisition rates and revenue through product improvement and the development of new marketing channels.

2021 — 2021
UX/UI Designer at Zappts
Brazil

Zappts is a digital solution company for consulting and development of digital platforms. As a UX/UI Designer I worked with several companies like: Getnet, Ultragaz and others. My main responsibilities were creating high and low fidelity prototypes, conducting usability and accessibility testing, and developing components for the Design system.

2021 — 2021
UX/UI Designer at Menina Shoes
Brazil

As the team's sole Designer, my responsibilities included research, usability testing, and discovery. After implementing some site enhancements, I began tracking statistics and usability after implementing several site enhancements, providing insights for the marketing team to use in campaigns.

Education

2020 — 2022
Graphic Design at Anhembi Morumbi
Brazil

Certifications

2019
UX/UI Designer from Awari

Contact

LinkedIn