Caroline Pinto

Caroline Pinto

Senior Product Designer in Brazil, She/Her

About

Senior Product Designer based in Brazil 🇧🇷 with 8+ years of experience creating end-to-end products and experience with startups and agencies across various industries, which has allowed me to gain valuable insights and expertise in the field.

Work Experience

2016 — Now
Senior Product Designer at Freelance
Brazil

Product Designer specialized in user-centered design, with experience in industries such as Fintech, Blockchain, Real Estate, Communications, Social Platforms, Automotive, and more

• Skilled in conducting comprehensive research and analysis to understand user and stakeholder needs.
• Experienced in defining design principles to create cohesive and effective product experiences.
• Strong believer in designing with inclusivity in mind, and focused on delivering products that are accessible to users with a wide range of abilities.
• Ensuring maximum accessibility for our users is my key priority, and I am committed to adhering to the industry standard set by the WCAG guidelines.
• Adept at creating UI element libraries, design patterns, templates, and components.
• Proficient in documenting and maintaining design systems for seamless implementation by development teams.

2022 — 2023
Malta (Remote)

• Collaborate with product managers and developers to design blockchain-based products.
• Conduct research, user testing, wireframing, high-fidelity prototyping, and visual design for various platforms and devices.
• Leading the creation and maintenance of the company's Design System.

2022 — 2023
US (Remote)

• Collaborated with product managers and developers to launch trade financing software.
• Led the design for the borrower side and conducted research, interaction design, wireframing, high-fidelity prototyping, and visual design for multiple platforms and devices.
• Maintained and updated the company's Design System.

2021 — 2022
Brazil

• Collaborated with product managers, developers, researchers, and UX writers to design and optimize user experiences for the payments and banking services squad.
• Led the design efforts for the open banking project and contributed to the development of multiple digital products.
• Reduced the checkout abandonment rate by 10% by improving the checkout flow and addressing persistent user experience issues.
• Gained valuable experience working in a fast-paced, collaborative environment, and developed skills in user research, interaction design, and visual design for digital products.

2021 — 2021
Brazil

• Worked collaboratively with clients such as Zenvia and Ailos to create user-centered designs.
• Conducted user research, testing, and analysis to inform design decisions.
• Created wireframes, high-fidelity prototypes, and visual designs for multiple platforms and devices.
• Contributed to the development of UX guidelines for open banking in Brazil.

2020 — 2021

• Worked with clients such as Honda, Toyota, Bradesco, and Vivo to design and develop products.
• Conducted user research, testing, and analysis to inform design decisions.
• Created wireframes, high-fidelity prototypes, and visual designs for multiple platforms and devices.
• Supervised interns to ensure timely and high-quality completion of design tasks.

2018 — 2020
Graphic Designer at Bilharva Group & Yoshake
Brazil

• Managed cross-media projects involving branding, illustrations, graphic design, and social media management.

2014 — 2015
Web Designer at Guia Sul Turismo
Brazil

• Managed cross-media projects involving branding, illustrations, graphic design, social media management, UI design, and development.

Volunteering

2023 — Now
Design Mentor at ADPlist.org

Education

2023 — Now
Post Graduate in UX Design at PUCRS
2020 — 2022
Tech Degree in Graphic Design at UNIFRAN
Brazil

Certifications

2021
Design System Specialist from Meiuca
2021
UX Research at Scale: Surveys, Analytics, Online Testing from University of Michigan
2015
Business Marketing from Long Island University

Contact

LinkedIn