About
Growing up, I devoured series, movies, and music from abroad, which not only sharpened my English (or not) but also refined my taste for memes. This exposure shaped me in ways I didn't fully understand until much later, especially when I discovered that I was on the autism spectrum. With a keen eye and an open mind, I'm ready to face whatever challenges the future holds, turning each obstacle into an opportunity for growth and innovation.
Work Experience
In the world of marketing, creativity is the magic tool that transforms simple products or services into cultural icons. It drives differentiation, emotional connection, and ultimately, the success of a brand. When creativity is expressed through striking design, persuasive copy, and personalized content, its potential for impact and distinction multiplies.
In an information-saturated world, consumers increasingly seek relevant and personalized content that resonates with their needs, desires, and values. Personalized content shows that a brand understands and cares about each customer's individuality, strengthening loyalty and engagement.
Several projects and campaigns were meticulously crafted for the e-commerce platform of Petz, a well-known national pet product brand. These initiatives with diverse creative components were strategically designed for integration across the website, mobile application, email marketing, and various advertisements across different platforms.
I created promotional materials both before and after launching Petz's brand refresh. This allowed us to blend the old and new designs smoothly, ensuring a consistent and eye-catching experience for users.
I had the opportunity to develop some top-notch OOH (Out-of-Home) advertising materials for iFood. Our team crafted a range of physical products like flyers, bags, delivery packaging, totems, and other promo items, all tailored to fit the iFood brand. This project included high-profile gigs like setting up the iFood Park in São Paulo's famous Ibirapuera Park and installations along the beautiful beaches of Rio de Janeiro.
We brought our A-game to the OOH advertising scene, designing a variety of promotional materials that ensured a strong, cohesive brand presence. From eye-catching flyers and stylish bags to functional yet visually appealing delivery packaging, we made sure everything reflected iFood's identity.
The project involved creating social media designs for Yuca, a company specializing in renting out amazing apartments in São Paulo, offering comfort and convenience. I was dedicated to producing engaging content that highlighted the unique features and benefits of living in a Yuca apartment.
Each day, we focused on crafting visually appealing and effective advertising materials for their social media platforms. This included creating eye-catching graphics, videos, and posts designed to attract potential renters and showcase the modern lifestyle that Yuca provides.
Every piece created for FAAP was designed to capture the institution's essence, inspire its community, and push the boundaries of excellence and innovation.
The communications are all about engaging and informing both the academic community and the wider public. Focusing on clear, effective communication at every touchpoint, from promoting events and celebrating achievements to sharing important institutional news.
Specializing in necklaces and earrings, the brand offers unique accessories that boost aesthetics and symbolize confidence and poise in the world of virtual communication.
I created this brand with a deep understanding of how the right jewelry can transform personal confidence and professional presence. With virtual meetings becoming a staple in today's work culture, we designed our pieces to help individuals shine and feel self-assured during these interactions.
The project involved creating digital assets for the delivery company Rappi. Our team was responsible for designing the sponsored banners featured on the company's website and app.
In addition to the online banners, our team also worked on product samplings for different brands, such as Coca-Cola, Colgate, and Nestlé. These samples were distributed to selected Rappi consumers, offering them a chance to try new products and increasing brand visibility.
Education
Certifications
Masterclass with Ana Couto & Guests.
The focus of this course is to introduce the learner to User Experience (UX) Design.
770 of 990 points.
The TOEIC® (Test of English for International Communication) is an examination for international communication, which measures the English proficiency of a foreigner in everyday situations, and especially in situations related to the job market.