About
Senior Product Designer with over 8 years of experience and passionate about design because I truly appreciate the powerful ability to turn complex things into simple experiences. I'm a curious observer who loves to understand how people interact with products. Over the course of my career, I've had the opportunity to work across diverse product domains, including B2B SaaS, B2C Apps, EdTech, HealthTech, and e-commerce. This has equipped me with a deep understanding of different industry landscapes and user requirements. My biggest strength lies in creating design experiments in the most efficient and effective ways for businesses to de-risk solutions and deliver impact quickly.
I'm currently leading design for Language Assessment Experiences at Babbel.
Work Experience
● Led the end-to-end design process of the language assessment experience
● Utilized user research methods like usability testing and A/B testing to identify pain points, iterate on designs, and translate them into effective solutions
● Collaborated closely with product managers and engineers to define product strategy and prioritization
● Contributed to the design system by creating new, reusable UI components
● The designed experience had high completion rates of 90% and led to an 11.5% increase in subscribers and a 6% increase in retention
● Established the product design workflow as the first designer in the B2B team
● Developed the Babbel B2B dashboard experience, a platform where clients can manage Babbel learning tools for their employees
● The designed experience increased the conversion from leads to new clients by 88.64%, leading to an increase of approximately €500k in revenue
● Designed and developed a tool that allowed 2.5M people to access gyms and studios daily
● Conducted user research (qualitative and quantitative) to understand user needs and inform design decisions
● Created rapid prototypes and conducted usability testing in different countries (Spain, Germany, UK) to validate new concepts
● Designed and developed the mobile Curriculum experience, focusing on user-friendliness and information clarity
● Conducted design experiments for pricing pages using economics, which increased subscriptions by 16%
● Designed and developed the mobile app for Carrefour's on-site shopping experience
● Designed the checkout flow for the e-commerce platform
● Designer responsible for visual integrations of online stores for brands like Apple,
LG and Samsung.
● Responsible for designing marketing assets for e-commerce campaigns such as Black Friday and Christmas